Jewelry with soul: Meet Et LeEhov – inspirational jewelry that strengthens the heart.
Born from a personal moment of crisis and a need for a spiritual anchor, an initiative was formed that quickly became a mission-driven brand.
Michal Rosen, entrepreneur and jewelry designer, was searching for a tangible way to express the faith that has guided her throughout her life – the belief that there is a guiding hand in the world, that everything has meaning, that there is hope even in challenges.
She designed a necklace for herself with the verse that accompanies her: “For him who will trust the Lord, kindness will surround him” (Psalms 32:10) – a verse that became her personal symbol of strength, inspiration, and hope.
When the necklace drew interest from those around her, Michal realized there was something bigger here – a way to connect faith, beauty, and meaning.
Thus the brand Et LeEhov – Inspirational Jewelry was born: handcrafted jewelry featuring verses, empowering phrases, and messages from sacred texts, for anyone who seeks to carry a kind word, hope, or a daily reminder of inner strength.
The brand speaks to an audience that seeks more than just jewelry – rather an emotional, moral, and spiritual connection.
Whether as a gift to someone else or as a personal statement – each piece in Et LeEhov tells a story of faith.
Michal is a big believer in love. She believes in friendship, in giving, and in positive energy. But the biggest thing she believes in with all her heart is the power that words have in our lives – how they shape the way we see and deal with things.
The Bible is full of inspiring and empowering phrases that we can carry close to our hearts and draw strength from at any time. What we keep before our eyes enters and influences within.
And that’s exactly what Michal is doing with the brand Et LeEhov – Inspirational Jewelry: empowering jewelry with phrases from sacred texts.
For you, for a beloved woman, and for everyone.
To explore the collection and connect with a world of jewelry from the heart – visit the website
Amisragas Energy launches the "Sahara" grill for summer – a portable gas grill with a compact, youthful, and innovative design.
The grill is easy to carry and use both at home and outdoors, fits easily in a car, and is designed for grilling enthusiasts who want flexibility and mobility.
It includes a cast iron grilling grate, plancha option, and a high heat output of 8,500 BTU. The wooden lid also serves as a cutting board/work surface.
Available in three colors: red, gray, and cream.
Compatible with small gas canisters (230/460 grams) or a 5 kg tank (with a compatible regulator).
Recommended retail price: ₪849.
Available at Amisragas Energy’s online store.
Master Chef expands its culinary range with flavors from the Mediterranean to Asia.
The culinary brand Master Chef continues to enrich the home kitchen and is launching two new products from two beloved flavor worlds:
A new Mediterranean spread series and square rice paper from Asian cuisine.
Authentic Mediterranean Spreads:
Master Chef presents a rich series of Mediterranean-flavored spreads: green olive spread, Kalamata olive spread, pepper spread, and harissa spread.
Each is made from high-quality ingredients and offers a rustic, fresh, and varied taste experience.
The spreads are ideal for dipping, as salad toppings, or sandwich upgrades, and are sold in jars of 180–200 grams.
Kosher: Triangle K
Average price: ₪15.90
New from Asian cuisine – square rice paper:
Master Chef’s square rice paper (22 cm) is made in Vietnam, with 70% tapioca flour and 30% rice flour – a combination that makes it thicker and especially crispy after frying.
The square shape allows for easier folding and is suitable for spring rolls, fried rolls, and homemade Asian dishes.
The sheets are sold in ziplock packaging to maintain freshness and pair well with a variety of Master Chef’s Asian kitchen products: sauces, oils, rice vinegar, coconut cream, and noodles.
Weight: 400 grams
Kosher: Badatz Beit Yosef
Recommended price: ₪12.90
Both products are available at retail chains and selected stores nationwide.
Master Chef continues to strengthen its status as a leading brand in the Israeli kitchen – with authentic products, uncompromising quality, and flavors from around the world.
A new must-have in your makeup bag: ADAH’s new matte palette arrives just in time for summer
The Israeli makeup brand ADAH, from top makeup artist Adah Lazorgan, is launching a new and impressive matte-finish palette – with four flattering and season-perfect shades: soft blush, natural nude, light brown, and dark brown.
The new palette is suitable for creating versatile looks – from a classy everyday appearance to a dramatic, polished evening look.
Thanks to an especially soft formula, with powerful pigment and high blendability, it's easy to use and delivers professional results every time.
The ADAH brand continues to grow, and its products are now available at Terminal X, in addition to the official website.
Price: ₪179.
New from Lancôme – LIP IDÔLE JUICYTREAT™: a juicy, nourishing gloss with no sticky feel
The luxury cosmetics brand Lancôme introduces Lip Idôle JuicyTreat™ – a revolutionary gloss that combines a shiny, juicy lip look with deep hydration and lasting care.
The formula is enriched with 20% squalane, hyaluronic acid, and peptides for smooth, supple, glowing lips – without a sticky sensation.
The product comes in 10 bold shades, two of which adapt to the natural lip tone.
It has an addictive vanilla-mint scent and an ultra-soft applicator.
For a complete lip look – it's recommended to pair with the Lip Shaper pencil and ButterGlow balm.
Recommended price: ₪191
Available at Lancôme’s website and select sales points.
The Italian makeup brand PUPA MILANO is launching, for the first time, a line of sun protection products with high protection and clean formulas that are skin- and eco-friendly.
PUPA ANTI-AGING SUNSCREEN CREAM SPF 50 – an anti-aging sunscreen for the face, neck, and décolleté. Provides broad-spectrum protection from UVA/UVB and infrared rays, reduces oxidative stress, improves skin elasticity, and encourages a natural tan. Water-resistant and quickly absorbed.
PUPA INVISIBLE SUNSCREEN STICK SPF 50+ – a clear protection stick for delicate areas such as eyes, nose, lips, spots, and tattoos. Suitable for all skin types, ideal even under makeup, water-resistant, and easy to carry.
The formulas are clean, free of microplastics and animal-derived ingredients, and considerate of marine ecosystems.
Prices:
Sunscreen cream – ₪109 (50 ml)
Protection stick – ₪89 (12 ml)
Exclusively available at Super-Pharm stores, the Super-Pharm website, and the Lilit Cosmetics website.
New for men from L'ORÉAL MEN EXPERT: Derma Control acne-fighting series
The world's #1 men's skincare brand, L'ORÉAL MEN EXPERT, is launching in Israel the Derma Control series – a complete skincare routine for men with oily, acne-prone skin.
The formulas combine niacinamide, salicylic acid, and glycolic acid, providing targeted solutions to improve skin texture, reduce imperfections, and diminish pimples.
The series includes:
Serum – reduces imperfections, gives a matte look (3% niacinamide + salicylic acid)
Face wash – cleanses and minimizes pores (2% salicylic acid + niacinamide)
Moisturizer SPF30 – hydrates, balances appearance, and protects from sun rays (2% niacinamide)
S.O.S. pimple cream – overnight treatment, can also be used as a mask (5% niacinamide + glycolic acid)
Price range: ₪46.90–69.90
Available at Super-Pharm stores, Super-Pharm online, and on the brand's website:
New protein bar in the TODAY series: Peanut butter and milk chocolate – with high protein and low calories
The protein snack brand TODAY is launching a new flavor in its layered bar series: peanut butter coated with premium milk chocolate.
The new bar offers an impressive protein-to-calorie ratio – 23 grams of protein in only 200 calories – and is suitable as a recovery snack after a workout or as a midday treat.
Like the other bars in the series, this new one is rich in three layers, contains no added sugar, includes quality milk and whey proteins, and has about 5 grams of dietary fiber.
The bar was developed over about three years by the TODAY development team in collaboration with manufacturers from England and Canada, led by clinical dietitian Lilo Buchnik.
Recommended price: ₪13.90
Kosher: Triangle K
Available at food chains and sales points across the country.
Doctor, author, and public servant: Dr. Moshe Zilber makes medicine accessible in plain language
Dr. Moshe Zilber, a resident of Ra'anana, married and father of three, is a specialist in endocrinology and internal medicine with over three decades of experience.
Beyond his medical practice, he is also an author dedicated to making medical information accessible to the general public – a mission he defines as a true calling.
Zilber, a graduate of Tel Aviv University, served as a doctor in the IDF and held various positions in the military medical system. Today, he works within Maccabi Healthcare Services and in a private clinic, and is known for his human approach, combining professional expertise with clear and accessible communication.
Among his books: "Sweet People for Long Lives", a guide to proper diabetes management; "Old Out", a social novel addressing ageism; and "Sick for You", a thought-provoking nonfiction book about the choices we make in health.
His approach combines humor, clear language, and a strong message: “Responsibility for health lies with the individual.”
Alongside his medical work, Dr. Zilber lectures as a volunteer, writes professional columns, fights medical myths and fake news – and urges the public to take an active role in medical decision-making. “The doctor shouldn't decide alone. The patient needs to understand, ask, and be involved – just like in other areas of life,” he says.
