Max Stock launches the MAX TO SCHOOL department – everything needed for the school year in one place and at unbeatable prices.
The Max Stock chain opens the back-to-school season with the new MAX TO SCHOOL department, offering a huge variety of trolley backpacks, school bags, pencil cases, notebooks, and writing tools – in trendy designs and especially affordable prices.
Among the standout collections: SKWEEK – the chain’s house brand, alongside beloved brands like Lilo & Stitch, Barbie, Marvel heroes, unicorns, gaming, and more.
The department offers quality backpacks for all ages, bags combined with pencil cases and lunch boxes, notebooks of all kinds, pencil cases in special designs, and all pencil case contents – all under one roof.
For example:
Trolley backpack + pencil case and lunch box – only 99 NIS
2-in-1 bag with matching pencil case – only 139 NIS
Kindergarten bags – starting from 20.9 NIS
Youth backpacks from Adidas and LA GEAR – starting from 79 NIS
Grade 1–2 backpacks with pencil case – starting from 159 NIS
At Max Stock, they promise quality supplies for every child – without breaking the bank, even in times of high living costs.
According to Marketing VP Moran Ironi:
“We put effort into making sure every family in Israel can prepare for the school year easily and affordably – without compromising on quality and design.”
Available at all Max Stock branches nationwide.
At Super-Pharm online, a variety of back-to-school products are offered – all on one website.
The selection includes:
Branded and orthopedic backpacks for various ages (39–399 NIS)
Notebooks, diaries, and stickers in trendy designs (3.90–59.90 NIS)
Designed writing desks, including for gamers (159–3,790 NIS)
Quality drinking bottles in various designs (29–49 NIS)
Smart and convenient lunch boxes from the LIFE brand (14.90 NIS)
Balloons brand launches: New standard disposable nursing pads
Balloons, the leading skincare brand, expands its baby product category and launches disposable nursing pads for the first time – very soft, very thin, and available in two sizes: medium (round) and large (cone) – for maximum comfort and almost imperceptible anatomical fit.
The pads have a breathable inner layer with a honeycomb texture for even fluid distribution and maximum absorption, each unit individually wrapped with an adhesive strip for fixation.
The package includes about 50 units.
Price range: 19.9–29.9 NIS.
Available in chains nationwide.
Fashion collaboration between GOLBARY and Dror Kontento
Fashion house GOLBARY launches a new evening collection designed by Israeli top designer Dror Kontento – a first and unique collaboration that redefines local evening fashion.
The collection features items in black and white shades inspired by timeless elegance with a modern and dramatic twist: evening dresses, tailored suits, overalls, skirts, button-down shirts, and more – all with meticulous design and rich details such as lace, embroidery, and handmade jewelry.
The goal: to allow every woman to feel like she is on the red carpet – with accessible, wearable, and impactful pieces. The collection will be launched in all chain stores and online.
Example prices: evening dresses from 449.90 NIS, button-down shirts from 299.90 NIS.
Jean Paul Gaultier brand launches: Gaultier Divine Elixir
The successful international brand presents a new oriental-floral fragrance, a breathtaking tribute to strong and confident femininity. The perfume, featuring a luxurious bottle design in gold and amber tones, calls women to be brave, divine, and uncompromising – every woman is “DIVINE.”
Its addictive scent opens with a delicate floral tuberose, develops with a mineral sea heart that adds sophistication, and settles on a deep tonka base creating pleasant layers and an elegant velvety touch.
The perfume, available in 100 ml (Eau de Parfum), is offered at a recommended retail price of 610 NIS and is available in pharmacy and marketing chains nationwide.
The international makeup brand L’OREAL PARIS launches for Summer 2025 the new LAQUE RESISTANCE liquid lipstick series – with a glossy finish and up to 16 hours of durability.
The series includes 8 new shades, with a formula rich in moisture, intense pigment, and precise application with an angled brush.
The luxurious design and non-sticky feel complete the user experience. The series joins the successful INFAILLIBLE RESISTANCE lipstick collection previously launched in collaboration with Kendall Jenner.
Recommended price: 68 NIS
Available in pharmacies and online
NUXE launches new oil roll-on from the iconic Huile Prodigieuse series
The French skincare brand NUXE, based on natural ingredients, launches two new products:
Huile Prodigieuse Roll On and Huile Prodigieuse Roll On OR – versatile oils for face, body, and hair, in a convenient roll-on packaging for daily use.
The formula is based on a complex of 7 luxury botanical oils and provides:
8 hours of hydration, antioxidant effect, reduction of stretch marks, hair repair.
Content: 60 ml
Price:
Regular Roll On – 160 NIS
Roll On OR (shiny) – 200 NIS
Available on the Lilith Cosmetics website, Super-Pharm online, Guilty website, and selected pharmacies.
Swiss skincare brand Juvena launches refreshing body set with citrus extract
The prestigious cosmetics brand Juvena presents a new body care set including:
VITALIZING SHOWER GEL – gentle shower gel with citrus extract, for cleansing and freshness
VITALIZING BODY LOTION – silky textured body lotion that provides moisture and an awakening fragrance
Suitable for all skin types
Retail price: 229 NIS
Available at Super-Pharm and on the Lilith Cosmetics website
Dermocosmetics brand CeraVe launches innovative product for cleansing and balancing combination facial skin – Balancing Air Foam
This is a light and airy cleansing foam, designed to effectively remove excess oil, dirt, makeup, sunscreen, and pollution particles – while maintaining moisture and skin pH balance.
The product is also suitable for sensitive skin, dermatologically tested, fragrance-free, hypoallergenic, and paraben-free.
It provides 24-hour hydration and 8-hour oil control without damaging the skin’s natural protective barrier.
The formula is enriched with three essential ceramides and is suitable for daily use on normal to oily skin.
Recommended retail price: 80.90 NIS
Available in pharmacies, pharma chains, online stores, and health funds.
For the first time in Israel: luxury makeup brand Tom Ford launched by Estée Lauder Group
The makeup brand Tom Ford Beauty, from top designer Tom Ford, is launched for the first time in Israel by Estée Lauder Group.
The luxury brand will be available at Factory 54 Beauty in Big Fashion Glilot Mall and on Factory 54’s online store.
The collection offers a variety of luxurious and iconic makeup products in a minimalist-elegant design in black, gold, and white tones, including:
Shade & Illuminate Contour Cream Duo – for contouring and highlighting
Eye Color Quad – high-quality eyeshadow palettes
Lip Color Lipstick – rich lipsticks with a luxurious formula
Soft Matte Foundation – makeup with a natural matte finish
Soleil Collection – summer collection with golden lip balm
Available at Factory 54 Beauty in Glilot and online
Cook and Bake, the leading cooking, baking, and hosting chain, launches a new collection for the house brand ROSO – the ROSO NORDIC series inspired by Scandinavian design
The collection features clean lines, soft colors (greenish, dusty pink, warm coffee), and a timeless design conveying a feeling of home and harmony.
The series includes pots, pans, sautés, tableware, and towels – all with meticulous design and high-quality non-stick coating, suitable for all types of stoves including induction, and oven-safe up to 180 degrees Celsius.
All products are safe to use and free of harmful substances (BPA FREE, lead and cadmium free).
Price range:
239–499 NIS for cookware
29.90 NIS for cooking accessories (spoon, spatula, scraper)
69 NIS for kitchen towel sets
The collection is now available in chain branches and online.
Cafe Greg refreshing move: new drink menu with MONIN
Cafe Greg kosher Mehadrin chain launches a first-of-its-kind collaboration with the international syrup brand MONIN and introduces a new summer drink menu based on natural extracts and free of preservatives.
Among the drinks: strawberry flavored iced coffee – an international trend that has already conquered social media.
Alongside it: three types of refreshing iced teas in kiwi, berry, and red grapefruit flavors – all with a cool and surprising soda finish.
The drinks are available from August 4th in all chain branches nationwide, and will remain on the menu until the end of October.
Prices: 19–26 NIS
