Some skincare brands quietly enter Israel, while others bring their global head of department for a special visit. 111SKIN – the British brand founded by a plastic surgeon and chosen by luxury hotels like Four Seasons and Mandarin Oriental for their spas – arrived at Factory54 with something unprecedented: A sunscreen that repairs damage in real time.
The Story Behind the Mysterious Name
111SKIN was founded in London by Dr. Yannis Alexandrides, an international plastic surgeon, and his wife Eva. The brand was named after the famous clinic at 111 Harley Street in London, and its products rely on surgical science and years of clinical experience.
What began as a professional skincare line became a revelation when leading fashion and beauty editors around the world discovered the brand. Today, it can be found in luxury hotels, top clinics, and boutique stores worldwide – and even Kim Kardashian invested in it this month.
The Visit That Signals Intentions
On the occasion of the Factory54 launch, Tom MacPherson Le Mar, 111SKIN’s global head of spa, visited Israel. Tom, who brings over 20 years of experience in the luxury industry from companies like Clarins and The Body Shop, was the partner who led the brand to collaborations with the most luxurious hotel chains worldwide.
“When chains like Mandarin Oriental, Four Seasons, and Marriott Luxury choose a brand for their spa, it doesn’t happen without thorough checks,” explains an industry source. “Tom’s visit to Israel indicates that they see real potential here.”
The Revolution: A Sunscreen That Also Repairs
Alongside the full collection, 111SKIN is launching in Israel for the first time the REPAIR SUNSCREEN SPF 50+ – the brand’s first sunscreen. This is not just another ordinary sunscreen: The formula protects against UVA/UVB rays, blue light, and environmental pollution, but what sets it apart is that it also treats the effects of the sun during use.
The cream applies transparently, suits all skin tones, leaves no greasiness, and doesn’t interfere with makeup. Active ingredients include cotton stem cells that repair sun-damaged skin, panthenol that soothes redness, and hyaluronic acid in a four-layer structure for deep hydration.
What Else the Brand Brings
The Israeli collection includes flagship products: REPAIR SERUM NAC Y2 – the iconic skin repair serum, REPAIR EYE GEL NAC Y2 – for reducing puffiness and fine lines, and BLACK DIAMOND RETINOL OIL – for renewing the skin’s appearance.
Special to the brand are face masks and masks for specific areas such as the eyes, all based on exclusive technologies developed at the 111 Harley Street clinic in London.
Prices and Availability
Prices range from NIS 299 to NIS 2,669 – a cost for advanced skincare, but also an investment in a brand that has passed the test of leading clinics and luxury hotels worldwide.
The products are available at Factory54 Beauty in the BIG Glilot complex and online at FACTORY54.CO.IL. Now it remains to be seen whether the Israeli audience will connect with the brand as it has in other parts of the world.