Fiat importer Semel has discounted the Doblo models by NIS 10,000–15,000, reopening the competition in the small van market. In recent years, the market was dominated by a quartet of nearly identical vehicles - Citroën Berlingo, Toyota City, Opel Combo, and Doblo - all based on the Berlingo platform, manufactured in Stellantis group factories, and sold at similar prices. Only in recent months has the Renault Kangoo returned to Israel, while the Volkswagen Caddy remains significantly more expensive, and the Ford Transit Connect is no longer marketed.
The 5-seat Doblo, previously priced at NIS 185,000, is now NIS 170,000. The long Doblo with three rows and 7 seats has been reduced from NIS 195,000 to NIS 180,000, and the Doblo Maxi, a long commercial van with only 3 seats, is now NIS 169,000, down from NIS 192,000.
The 5-seat models of the Berlingo and Combo cost NIS 177,000, while the City is sold at NIS 181,000. The 7-seat versions of all three are NIS 190,000. The Renault Kangoo is sold for NIS 178,000, and the Volkswagen Caddy costs NIS 230,000.
All Doblo models feature the same engine: A 1.5L turbo diesel producing 130 horsepower. Combined fuel consumption stands at 16.6 km per liter.
The discount comes at a cost: Until now, the Doblo was the only model sold with a 5-year or 250,000 km warranty. Now, the warranty is reduced to the standard among competitors - 3 years or 100,000 km.
The price reduction will also lower the taxable benefit for employees receiving the vehicle. Since this is a work vehicle often used by technicians, it is customary in this category for employers to cover the tax cost.