Braun Skin i·expert Smart IPL 7 – Smart Personalized Hair Removal
Braun launches the Skin i·expert PL7253 – the world's first smart IPL device for permanent hair reduction, featuring support through a dedicated app for creating a personalized treatment plan.
The device delivers visible results in about 4 weeks and permanent hair reduction within just 12 weeks.
The Skin i·expert automatically and continuously adapts to skin tone using the ™SensoAdapt sensor with UV protection, adjusting the light intensity to balance efficiency and safety.
It has been clinically and dermatologically tested, is gentle and almost painless, and is suitable even for sensitive skin.
The free app (exclusive to Skin i·expert devices) learns skin and hair characteristics, dynamically adjusts the treatment plan, and provides reminders – for a personalized treatment experience, just like having a beautician at home.
Key advantages:
Up to 400,000 light flashes (about 22 years of use)
Fast treatment: Both legs in about 5 minutes (at the lowest intensity)
Continuous press mode for large areas
Suitable for use on selected body areas, including the outer bikini line (according to guidelines)
Suitability and usage:
The device is particularly effective for light to medium skin tones and dark hair.
For women: Legs, arms, underarms, bikini, and face below the cheekbones.
For men: Shoulders and below.
Safety warnings must be observed, and sensitive areas avoided.
Two-year warranty from the official importer.
Personal recommendation:
The device is ideal for anyone who prefers hair removal treatments in the privacy and comfort of home – whether shy individuals, men who prefer discretion, or modest people uncomfortable with external treatments.
All my family members use the device and are very satisfied with the simple operation and fast results.
Braun Skin i·expert allows independent, safe, and discreet treatment in a personal environment, at a pace that suits each individual.
This allows advanced technology and professional results without embarrassment, scheduling conflicts, or leaving home.
The Spanish style-icon brand GIGI STUDIOS launches its Winter 2025 collection, continuing to establish its unique design language – a precise blend of contemporary fashion, high-quality materials, and uncompromising presence.
The new collection presents models combining rich tones and sophisticated textures, creating a sense of warmth and depth even in the cold seasons.
Geometric lines meet organic shapes, giving each frame a unique appearance and clear fashion presence.
This season, advanced production techniques and high-quality acetate materials stand out, alongside a color palette inspired by winter nature – from browns and avocado greens to deep purples and blues.
This combination creates a strong identity for each model and emphasizes the connection between timeless classics and contemporary design.
The collection is intended for smart-casual style enthusiasts and reflects GIGI STUDIOS’ ability to produce eyewear with cultural and fashion statements in the optical world.
The brand is imported and distributed in Israel by DUKE OPTICS, operating under the DUKE group since 2011, representing international luxury brands including:
PHILIPPE PLEIN, ROBERTO CAVALLI, JUST CAVALLI, CHOPARD, GARRETT LEIGHT, MYKITA, DITA, L.G.R, and more.
Price range: 900–1,100 NIS
Available at selected optical stores nationwide (Importer: DUKE OPTICS)
The iconic White Musk brand by Body Shop launches for the first time a face lotion – White Musk Face Lotion.
The lotion has a light texture, suitable for all skin types, providing moisture, freshness, and radiance while leaving the classic musk scent throughout the day.
The formula is enriched with vitamin E and green tea extract, offers high sun protection with SPF 50, is water-resistant, and also serves as a makeup base.
The product expands the White Musk line into facial care and is sold at Body Shop stores and the official website for 149.90 NIS (50 ml).
Rapidos and TABASCO Collaboration – Extra Spicy
The Latin-Mexican street food chain Rapidos, part of the BBB group, launches its first collaboration with the international sauce brand TABASCO®️, resulting in a new dish: Rapidos Spicy Crispy Chicken.
The warm tortilla combines crispy chicken, guacamole, royal sauce, lettuce, pickles, and touches of TABASCO®️ Sweet & Spicy Sauce – a mild sweet-spicy sauce providing a perfect balance of heat and sweetness.
Dish price: 59 NIS
The collaboration combines the bold urban flavors of Rapidos with the quality and heritage of TABASCO®, an iconic brand made since 1868 and considered one of the leading hot sauces in the world.
Beautycare chain launches a new makeup collection for the new year, including low-cost innovations.
Products include:
CHEEK CHAK collection – eight wet blushes with rich creamy texture, suitable for cheeks and lips (10.90 NIS);
Lip serum with long-lasting tint, especially for winter (8.90 NIS);
Four new shades of dual-ended lipsticks with gloss in brown and burgundy tones (7.50 NIS).
Products are available on the Beautycare website and in stores nationwide.
SO.KO skincare from Super-Pharm launches the new SUPERGLOW+ capsule series, produced in Korea, combining advanced formulas with a luxurious and convenient daily experience.
The series includes single-use capsules that maintain ingredient stability and provide a precise dose for each use.
Usage is simple: Open a capsule, apply contents to clean facial skin, gently massage until absorbed, and finish with a moisturizer.
The series includes three products:
Vitamin C capsules (10%) – improve skin appearance, even tone, and give radiance and vitality
Ceramide capsules – soothe, strengthen the skin barrier, and improve texture
Hyaluronic acid capsules – for intensive moisture boost and soft, supple skin appearance
Price per product: 79.90 NIS
Available at Super-Pharm stores and online.
NYX Professional Makeup launches the iconic eyebrow gel The Brow Glue in Israel, a viral product for shaping, setting, and lifting brows up to 16 hours.
The gel comes in two shades – clear and Dark Brown – with a durable, non-sticky, non-flaking formula for a natural, tidy, and precise look.
The special brush allows easy shaping control, and the brown shade provides subtle thickening and definition without looking overly made-up.
Recommended retail price: 45 NIS
NYX Professional Makeup products are available at pharmacy chains, selected stores, and perfumeries nationwide.
Lierac Paris dermo-cosmetics brand launches the Pure Retinol series in Israel – an advanced anti-wrinkle protocol with clinically proven results.
The protocol combines immediate treatment with long-term correction for all wrinkle types, from fine lines to deep wrinkles.
Treatment includes two steps:
Immediate step – Le Filler, an SOS filler based on hyaluronic acid, instantly smooths and blurs wrinkles with an effect lasting about 3 hours.
Long-term step – Pure Retinol 0.3% cream, designed for 3D wrinkle correction, improves skin texture, encourages cell renewal, with visible results after 1 month and significant improvement after 3 months of use.
Consumer prices: Filler – 169 NIS, Retinol cream – 359 NIS
Available from cosmeticians, licensed doctors, and on the Lierac Paris website
Essie Launches Break Fix – Revolution in Natural Nail Care
International nail brand Essie launches Break Fix, an innovative liquid coating for brittle or splitting nails, providing an advanced solution beyond regular nail strengtheners.
The product creates an almost invisible smart protective layer that helps repair, strengthen, and prevent breaks and cracks – especially after removing gel polish and returning to natural nails.
The formula allows daily use, alone or as a base for colored polish, giving a natural, clean, and cared-for appearance alongside true nail treatment.
Recommended price: 62.9 NIS
Launch price in January: 50.9 NIS
Available at Super-Pharm stores and online
Crêma skincare brand launches a new shower gel series in 750 ml pump bottles, in three indulgent and refreshing scents: Cucumber & aloe, coconut, and peach.
The gels contain 91% natural ingredients, are rich in moisture, have a velvety texture, and provide a pleasant bathing experience while maintaining skin softness and flexibility.
Formulas are free from parabens, phthalates, mineral oil, and silicones, and are cruelty-free.
The series is suitable for daily use and offers a variety of scents – fresh and light, tropical and enveloping, or fruity and energetic.
Recommended retail price: 17.90 NIS
Volume: 750 ml
Available at pharmacies and distributors nationwide.
SodaStream expands its Fizz & Go® collection, launching the new Easy Mix thermal bottles.
The bottles feature a transparent top and stylish stainless-steel base, available in trendy colors: Mint green, storm blue, and sand, keeping drinks cold for up to 6 hours.
They are compatible with all home SodaStream devices (except DUO and Crystal), include precise fill markings, a dedicated spout, carrying loop, leak resistance, and are dishwasher safe.
Available on the SodaStream website, order center, and KSP chain, priced at 119 NIS for a 0.71 L bottle.
Dr. Shirley Hershko, a senior attention disorder specialist, launches a new and original card game designed to make any family, couple, or social gathering connecting, fun, and energetic – not just for families with attention disorders.
The game was created from the world of attention and the need for stimulation, but designed to suit anyone seeking real quality time without screens.
The set includes 80 heart-opening questions encouraging meaningful conversation, alongside 20 active and fun tasks that boost mood and dopamine.
The combination of depth and lightness makes the game ideal for trips, dates, family meals, and social gatherings, allowing connection, laughter, and togetherness – simply and enjoyably.
The Cosmetic Treatment Everyone Talks About Arrives in Modi'in
The Beauty Clinic chain of aesthetic clinics by Super-Pharm continues to expand, launching its 11th clinic – this time in Modi'in.
The new clinic joins the nationwide network and brings the forefront of medical aesthetics innovation to local residents, with experienced doctors, advanced equipment, and high medical standards.
The new clinic offers a wide range of advanced aesthetic treatments, including facial sculpting with hyaluronic acid and botulinum, skin rejuvenation treatments, biostimulators like Radiesse and Sculptra, PRP and iPRF hair treatments, vascular treatments, and facial area sculpting such as lips, nose, eye hollows, jawline, and chin.
All treatments are personalized for both women and men, according to skin needs and characteristics.
New in Modi'in clinic: Polyphil and Exosome treatments
As the newest clinic in the network, the Modi'in clinic offers the most updated medical solutions, including two innovative treatments at the forefront of global aesthetics:
POLYPHIL – an advanced biostimulator based on polynucleotides (natural trout DNA segments). The treatment improves skin quality and renewal from within, enhancing texture, hydration, elasticity, and tone, especially for delicate areas like eye hollows, neck, and décolleté, as well as thin, sensitive, or dry skin. Results are gradual, natural, and safe.
Exosomes – tiny biological particles that transfer messages between cells and stimulate natural healing mechanisms. At Beauty Clinic, they are combined with advanced medical devices to encourage collagen and elastin production, strengthen skin cells, and improve the natural glow and texture of the face.
Clinic details: 9 Arar Street, Beit Shimon, 4th floor, Modi'in
Opening hours: Sun–Thu 10:00–19:00 | Fri 9:00–13:00
The network also operates in Beersheba, Tel Aviv, Ashdod, Kiryat Bialik, Jerusalem, Netanya, Bat Yam, Ra’anana, Kiryat Ono, and Nof HaGalil.
