Spirit Plus – HDS Water: Our water bar for Shabbat!

Israeli groundbreaking development: A smart water bar adapted for Shabbat.

HDS Water Company, one of the leading companies in Israel in the development, production, and marketing of purified water bars, presents an innovative technological development for the Shabbat-observant public: The “Spirit Plus” (Spirit-Plus) water bar – a unique solution combining advanced technology for daily use with a dedicated mechanical mechanism for Shabbat and holidays, approved by Badatz Mehadrin and the Halacha Technology Institute.

The Spirit Plus water bar is a smart, compact, and stylish water bar that operates on weekdays using advanced automatic systems, and on Shabbat and Israeli holidays using a mechanical system that allows halachic and safe use.

The system includes meticulous 1-micron filtration, with differential adjustment according to the water quality at the customer’s home.

In areas with high limescale, the company provides dedicated filtration solutions that deal with limescale thoroughly.

Among the advantages of the device: An advanced energy-saving touch screen, a safety tap to prevent children from accessing boiling water, a Reboil button for full boiling, direct connection to the water system, automatic filling, a quiet and unique cooling system, an advanced heating surface, stainless steel water tanks, high-quality filters, and an external heating element to prevent direct contact with the water – providing clear, healthy, and tasty water.

Recommended retail price: 2,390 NIS.

The Spirit Plus water bar can be purchased at leading electronics chains, duty-free electronics stores, and directly through the HDS Water ordering center.

And finally, a personal experience:

Until now, I used a water bar from a leading company, but without a dedicated Shabbat function.

I was very curious to know whether the “Spirit Plus” would be a real upgrade or a disappointment.

I was pleasantly surprised, even before I checked the Shabbat mode.

The device is quiet, easy to operate, stylish and beautiful, and it lacks none of the functions found in more expensive well-known devices.

The amount of hot water is impressive – it is possible to pour more than 5 boiling cups in a row before needing to reboil, which I didn’t have before.

Beyond that, it is very convenient to fill pots directly from the device – no improvisation and no water transfers.

Its water tank contains a sufficient amount for use by a family of six, for hot drinks, cooking, and various uses throughout Shabbat.

And most importantly – the Shabbat operation is simple, convenient, and even fun.

No need for a separate kettle, no need to worry about cold water, and everything works naturally and smoothly.

In short, it is a solution that saves hassle, saves space, and provides real peace of mind on Shabbat.

We loved it very much and recommend it wholeheartedly.

The natural pharmacy and cosmetics brand VOS is launching a unique pop-up in Ramat Aviv Mall during February 2026, bringing an urban space holistic beauty experience based on nature, scent, and listening to body and mind.

The pop-up, inspired by the brand’s store in Beit Yitzhak, offers a personal experience through smell, touch, and guidance to select precise rituals, as a quiet and aesthetic alternative to the noisy beauty world.

At the same time, VOS launches two new scents for the aromatherapy perfume line:

“After Sunrise” – a clean, gentle, and bright perfume that evokes a sense of optimism and inner calm.

“Before Sunset” – a deeper and more mysterious fragrance, multi-layered and developing on the skin.

Perfume price: 88 NIS for 10 ml.

The pop-up offers all brand worlds: Face and body collections, natural perfumes, scent essences, candles, soaps, shampoos, and atmosphere products.

VOS care products are based on active natural ingredients in high concentrations, free of synthetic substances, parabens, or SLS, and all are Vegan Friendly.

Personal recommendation – a perfect set for a complete VOS experience: VOS tasting set – “Morning, Night, and One Special Spark.”

The set includes an active serum and day cream for radiant, lively skin, a pink moon serum and night cream for repair and softness, and a small star – a lifting serum – providing a firm and vital look in special moments.

Price: 466 NIS.

Each product is light, pleasant, and provides a true pampering experience with visible and noticeable results.

The beauty brand GA-DE launches a new women’s perfume from the ICON VEIL Eau de Parfum series.

The fragrance combines softness and radiance with mysterious depth, opening with bergamot and mandarin notes, continuing with a floral heart of neroli, jasmine, and heliotrope, and finishing with warm base notes of vanilla, caramel, musk, and cedarwood.

The perfume is intended for women with a quiet but unforgettable presence, and comes in a minimalist lilac bottle reflecting strength and softness.

The launch campaign is led by Mishel Gertzig.

Recommended price: 219 NIS.

Luxottica reveals: The leading trends in eyewear for Spring-Summer 2026.

The eyewear market in Israel, rolling nearly one billion NIS annually, continues to reflect global fashion trends, and Luxottica – holding leading brands like Ray-Ban, Prada, Chanel, and Versace – presents the hot trends for the upcoming season.

At the heart of innovations is technological advancement, with smart lenses that darken according to lighting conditions and the integration of advanced materials for comfort and contemporary design.

The top five trends for 2026:

Curved and drooping frames inspired by the ’70s for an elegant and relaxed look.

Large “jewel” glasses decorated with crystals and sparkling elements.

Classic aviators that continue to dominate due to versatility and retro style.

Sculpted and geometric Cat Eye with architectural lines and dramatic presence.

Round intellectual frames with a modern interpretation of retro.

A diverse trend is also evident in colors: Deep dark shades, nature-inspired colors such as browns and greens, pink and purple lenses for personal expression, alongside mustard color defined as the summer hit.

According to Luxottica, in 2026 glasses become a statement piece rather than just a functional item.

Super-Pharm expands the Korean skincare section and launches the Korean skincare brand Purito Seoul.

The brand is based on a philosophy of balance, simplicity, and efficiency, combining natural ingredients with Korean tradition and culture.

Purito Seoul products are characterized by targeted formulas, suitable for all skin types, free of artificial colors and fragrances.

The brand uses leading ingredients from Korean beauty, such as Centella Asiatica, hyaluronic acid, and niacinamide, emphasizing purity, nature, and sustainability – as reflected in the brand name.

Among the launched products: panthenol cream, Centella Asiatica serum and cream without scent, soothing oat gel cream, and gentle SPF50 daily protection creams.

L’Oréal Paris skincare brand launches a new and improved makeup setting spray from the Infallible series, drying in just 3 seconds and providing up to 36 hours of makeup resistance.

The spray has a light, non-sticky formula, creates an invisible fixing layer, is suitable for all makeup types, and does not stain clothes.

The product is launched in X2 size for longer use.

Recommended price: 85 NIS, launch price in February: 79.90 NIS.

Available in pharmacy and retail chains nationwide

Dr. Or dermocosmetics brand launches a new therapeutic shower oil from the DEEP HYDRATION series, intended for dry to very dry, red, and irritated skin, also suitable for sensitive skin and daily use from birth.

The soap-free oil cleanses gently, protects against dryness caused by hard water, and helps restore the skin’s protective barrier.

It contains the unique Hydroviton® PLUS ingredient, helping maintain the skin’s natural moisture balance over time, with research evidence showing increased moisture within an hour and up to 48 hours.

The formula is enriched with hyaluronic acid, niacinamide, vitamin E, plant extracts, and natural oils for soothing, nourishment, and intensive hydration, with a pleasant texture that does not leave a greasy feeling.

Recommended price: 129.90 NIS.

The haircare brand ARGANIA takes a step forward and launches Argania Pro – a new line connecting the professional PRO world with daily care routines.

The series presents an advanced standard of professionalism, innovative formulas, and a clean and strong professional design.

At the center of the launch is the Argania Pro Saffron Kick series, focusing on strengthening, repairing, and deeply nourishing hair.

The formula combines castor oil and luxurious saffron extract, helping reduce breakage, strengthen the hair fiber, and provide a shiny, soft, and lively appearance.

The series is suitable for daily use and hair requiring advanced care and nourishment.

It includes shampoo, mask, and serum, absorbed easily and providing vitality, flexibility, and a luxurious scent.

Recommended price range: 49.90–59.90 NIS

Available at leading pharmacy and retail chains nationwide

VICHY launches a new clinical serum for hair loss due to breakage.

The dermocosmetic brand VICHY presents Dercos Aminexil Clinical Booster – an advanced serum for hair and scalp, based on 30 years of scientific research.

The serum is intended to reduce hair loss due to breakage, strengthen hair fibers from the root, and promote existing hair growth while improving density and volume appearance.

The formula combines 1.5% Aminexil, R.E.G.E.N complex with ginger extract and niacinamide, alongside water from Vichy volcanic springs, suitable for women and men, for all hair types – including sensitive scalps.

The texture is light, absorbs quickly, and is suitable for daily use, with visible results after a few weeks.

Consumer price: 249.90 NIS.

Available at pharmacies, drugstore chains, and selected health stores

Today enters a new category and launches for the first time protein-rich savory snacks.

The functional nutrition brand Today by Schestowitz expands its activity and launches a series of protein-rich savory snacks.

Each snack contains 20 grams of protein and 220 calories per bag, with a particularly high protein-calorie ratio compared to the category.

The snacks are based on pea protein, low in sugar, cholesterol-free, suitable for vegans and Pareve, and contain high levels of BCAA amino acids that contribute to building and maintaining muscle mass.

The series includes three flavors: Sour cream & onion, grill, and cheddar cheese, offering a crispy, filling savory snack for daytime consumption.

Kosher: Badatz HaEdah HaCharedit.

Consumer price: 11.9–15.9 NIS.

Available in food and retail chains nationwide.

The Master Chef brand expands the Asian series and launches two new noodle products with Badatz Beit Yosef certification: Traditional Japanese Udon noodles and rice flakes.

The Udon noodles come in 3 types, vacuum-packed, ready for use without prior cooking – a short 1-minute soak is enough before adding to stir-fries, soups, and Asian dishes.

The rice flakes are rice noodles in square form that fold into a cylinder during cooking, suitable for a wide range of dishes, especially Thai Pad See Ew due to high sauce absorption.

Available in retail chains, premium stores, and food stores nationwide.

McDonald’s Israel launches a limited edition unisex winter pajamas collection for the whole family, for Family Day.

The pajamas are designed with all-over prints of the brand’s iconic fries, part of a global trend of food brands entering lifestyle realms.

The collection will be sold exclusively through the McDonald’s Israel app, accompanied by a campaign starring Omer Levy, and will be available in a Mini Me concept in four sizes.

Set price: 89 NIS including delivery to a pickup point.

The Spanish sports footwear brand ATOM, exclusively imported to Israel by A.A Orthopedics, launches the Urban Pro-Tex model – a new men’s winter shoe combining meticulous urban design, daily comfort, and full waterproofing.

The new model is designed for men looking for one shoe suitable for both city routines and outdoor excursions.

Urban Pro-Tex is a mid-cut sports shoe providing stability, grip, and protection in changing weather conditions, without compromising a clean and modern look suitable for everyday wear.

The shoe features an advanced ATOM-TEX membrane – an inner layer that prevents water from entering the shoe while allowing moisture to evaporate.

This keeps the foot dry even in rain or on wet surfaces, without creating a feeling of heat or excessive sealing.

The upper is made of quality technical nubuck with a matte luxury look and pleasant touch, specially processed for winter use and outdoor conditions.

The shoe is reinforced in load-bearing areas for durability and improved support over time.

The lightweight midsole provides cushioning and stability during prolonged walking, and the outsole is designed to provide good grip on varied surfaces – wet sidewalks, trails, and lightly uneven ground.

Available in black or camel, sizes 40–46, price: 849 NIS.

Multilock launches the MTL™700 – an innovative cylinder platform with an Israeli patent, combining a smart rotating magnetic mechanism and telescopic pin structure.

The technology creates a dynamic magnetic code providing a strong security layer and disrupting traditional and advanced breaking methods.

The system includes a key with a new design, advanced key management options (standard, different, and master), and strict duplication control via encrypted magnetic card.

MTL™700 is intended for homes, businesses, and organizations, setting a new standard in security.

Consumer price: 700 NIS (without installation).

Israel joins the global forefront of micro-mobility: LIME launches its new electric bike model, LimeBike, in the country.

The bikes are already available for rent through the Lime app and offer a very convenient and efficient solution for medium-distance city travel.

The LimeBike was developed to improve riding experience and accessibility, featuring a low frame for easy mounting and dismounting, wide wheels for high stability, an easily adjustable seat, ergonomic grips, a safe phone holder, and a wide practical front basket.

The battery placement is designed for a lower center of gravity – contributing to better control and safe riding.

In addition, the model is built with a modular design with removable batteries, easing maintenance and reducing carbon footprint, as part of the company’s commitment to shared, smart, and eco-friendly transportation.

Choosing Israel as one of the first countries for the model launch emphasizes its position as a hub for urban transport innovation, expanding urban mobility options for consumers seeking a green, convenient, and advanced solution.