There’s something intriguing about an online-born brand suddenly deciding to step into the real world. OP Collection, part of Ofir Production by Ofir Alster, is taking that step right now with a temporary pop-up store ahead of Passover.
The store opened on the ground floor of Ramat Aviv’s Ofer Mall and will operate until March 18. This marks the first time the brand moves from online to physical retail, with a festive pop-up store offering a variety of stylish holiday packages for Passover, alongside home décor items and accessories.
The brand’s concept provides a quick hospitality solution - “a full setup in 5 minutes in one box.” As part of the pop-up, holiday packages will be available at prices ranging from NIS 199 up to NIS 789 for a deluxe Passover package. Additionally, customers purchasing a large package will receive a complimentary bottle of THE PALE wine.
Ofir Alster, owner of OP Collection, said: “We are very excited to launch our first physical pop-up store after the great success online. It was important for us to bring the OP Collection experience into the real world and allow customers to see, feel, and experience the packages up close. For Passover, we created a festive collection that makes hosting easy and stylish. It truly offers a full production in just five minutes, all in one box.