The Optica Halperin chain marks a significant expansion wave and launches four locations simultaneously, with a total investment of over NIS 2.5 million. The move includes the opening of three new branches in central hubs, alongside the rehabilitation and restoration to life of a branch that was damaged during the war – a step reflecting complete confidence in the growth and recovery of the economy.
The new branches will open on Jaffa Street in Jerusalem and on Herzl Street in Rishon Lezion. They are joined by the branch on Ibn Gabirol Street in Tel Aviv, which constitutes a return to a material location in the chain's history; a successful branch operated on Ibn Gabirol for many years and was the first to open outside of Bnei Brak, and now it is reopening there after years of hiatus.
Concurrently, the chain returns to activity the branch in Rehovot, which was hit by an Iranian missile during the fighting and has now been rehabilitated from its foundation. The company stated that: This is a wave of openings that stabilizes the chain as the leading optics chain in Israel.