International footwear brand FitFlop launches its new Summer 2026 collection – Denim Edit, combining one of the season’s strongest trends, denim, with the advanced comfort technologies that have made the brand a leading name in ergonomic footwear.
The new collection, available at Original’s stores, features a variety of sandals in contemporary designs that blend denim textures, fashionable cuts, and modern silhouettes with advanced biomechanical technologies that provide support, stability, and all-day comfort.
Among the standout models are platform sandals with a fashionable denim finish, a new version of the classic FF Fisherman sandal, as well as the FF MAX TWO-BAR SLIDES and FF TWO-BAR SLIDES, featuring premium leather straps, contemporary styling, and the brand’s signature Microwobbleboard™ sole technology.
Since its founding in 2007, FitFlop has successfully bridged the worlds of fashion and biomechanics, developing footwear in collaboration with experts and scientists to deliver a healthy and comfortable walking experience without compromising on style. The new Denim Edit collection proves that in Summer 2026, it is possible to enjoy the fashionable denim look alongside maximum comfort with every step.
The collection is available at Original’s stores and online, with prices ranging from NIS 199 to NIS 699.
Nespresso Elevates the Home Coffee Experience with the Aeroccino XL
International coffee brand Nespresso introduces the Aeroccino XL, an advanced milk frother that makes it easy to prepare a wide variety of milk-based coffee beverages, just like in a café. Designed for larger cups or multiple servings at once, it is ideal for entertaining and shared coffee experiences.
The device features three preparation modes – hot milk, hot frothed milk, and cold frothed milk – all activated with a single button. Made from high-quality stainless steel, it has a capacity of up to 400 ml of hot milk or 225 ml of milk foam and is dishwasher-safe.
Price: NIS 423. Available online, at Nespresso boutiques, and through Nespresso customer service.
Memo Paris Launches a New Unisex Fragrance Inspired by the French Riviera
Luxury niche fragrance house Memo Paris introduces Cap Camarat – Vanilla Azure, a new eau de parfum for men and women inspired by the beaches of the French Riviera. The fragrance combines sunny and marine notes with sensual vanilla, creating a radiant, warm, and summery experience.
The scent opens with refreshing notes of pink pepper, apple, and fruity aquatic accords, leading into a floral heart of jasmine, ylang-ylang, and Madagascan vanilla, before settling into a rich base of sandalwood, patchouli, and musk. The result is an elegant floral-solar fragrance with a soft and addictive trail.
Price: NIS 1,150 for 75 ml. Available at BEYONDSKIN boutique stores and on the brand’s website
TRUSSARDI Launches ELEGANTLY COOL – A New Fragrance for Women
Italian luxury fragrance brand TRUSSARDI introduces ELEGANTLY COOL EDP, a new women’s fragrance dedicated to the modern woman and combining elegance, confidence, and timeless femininity. The fragrance belongs to the floral-woody-musky family, featuring top notes of sesame, neroli, and white grapefruit, a floral heart of mimosa, ylang-ylang, and jasmine, and a base of white musk, tonka bean, and sandalwood.
The perfume comes in a modern wisteria-pink bottle with gold details and a cap coated with plant-based Bio Leather. As part of the brand’s sustainability commitment, natural ingredients, eco-friendly materials, and packaging containing recycled PET have been used.
Recommended retail price: NIS 419 for 100 ml. Available at Super-Pharm, selected perfumeries, and through Lilit Cosmetics.
Giorgio Armani Beauty Expands Its Makeup Collection: A Renewed Foundation, a New Skin Tint, and a Radiant Lip Balm
Giorgio Armani Beauty is launching three new makeup products that combine skincare and makeup: The iconic Luminous Silk foundation in a renewed version, the new Skin Tint, and the Prisma Flash lip balm.
The Luminous Silk foundation, which marks the 25th anniversary of its launch, features an upgraded formula containing skincare ingredients such as niacinamide, glycerin, and Mediterranean flower extracts. The formula provides up to 24 hours of hydration, buildable medium coverage, and a radiant, natural finish. In Israel, it is being launched in 22 shades. Recommended retail price: NIS 270.
Alongside it, the brand is introducing Skin Tint, a new face tint formulated with 92% serum and designed to provide light-to-medium coverage, up to 24 hours of hydration, and a natural glow inspired by the “golden hour.” The product is enriched with hyaluronic acid, niacinamide, and vitamin CG and is available in 20 shades. Recommended retail price: NIS 255.
In the lip category, the brand is launching Prisma Flash, a new balm that combines color, pearlescent shine, and skincare in a single product. The formula contains 63% skincare ingredients, including squalane, shea butter, and plant oils, and provides up to 24 hours of hydration. The collection includes 10 shades, including a unique shade that reacts to the lips’ natural pH and adapts to each wearer. Recommended retail price: NIS 220.
The products will be available at the Armani boutique in Ofer Ramat Aviv Mall, as well as at selected branches of Super-Pharm, Hamashbir, and Factory 54.
To mark the launch, a 25% discount will be offered on purchases over NIS 599 at the Armani boutique between June 14 and June 30.
BIRKENSTOCK Launches SOLANA – A New Men’s Model for Summer 2026
International footwear brand BIRKENSTOCK introduces SOLANA, a new men’s model for Summer 2026. The design combines the brand’s signature anatomical comfort with a contemporary minimalist aesthetic featuring a new hook-and-loop closure system instead of the classic buckle.
Made from premium suede and available in Oyster and Dark Tea shades, the shoe offers a comfortable fit suited to modern lifestyles, from work to leisure.
The model is available at Original’s stores and BIRKENSTOCK shops for NIS 649.90.
Super-Pharm Launches SHAKEN – A New Grooming Brand for Men
Super-Pharm is expanding its private-label portfolio with SHAKEN, a new men’s grooming brand featuring products for hair, beard, and facial skincare, alongside complementary accessories. The range was developed to provide versatile solutions for a simple, fast, and effective grooming routine.
The products are enriched with active ingredients such as charcoal, caffeine, biotin, castor oil, and mint and lemon extracts. They are suitable for all skin types and contain no silicones.
The range includes hair and beard shampoo, cleansing and shaving balm, facial cream with hyaluronic acid, caffeine scalp spray, scalp scrub, a massage brush, a beard styling kit, and a toiletry bag.
According to Super-Pharm, the launch reflects the growing demand for men’s grooming products, particularly among Generation Z and Millennials.
The collection is available in stores and online, with prices ranging from NIS 14.90 to NIS 59.90.
Gali Enters the Home Fragrance Category with ANTONIO VERO
Gali is expanding its product offering with the launch of ANTONIO VERO, a luxury home fragrance brand. The collection includes five fragrances inspired by European perfumery, featuring high concentrations of aromatic oils and elegant designs with decorative glass bottles, wooden caps, and reed diffusers for continuous scent distribution.
The fragrances were developed to create a luxurious hospitality experience and are suitable for homes, offices, and commercial spaces.
Recommended retail price: NIS 89.90 per unit. To celebrate the launch, a special offer of three diffusers for NIS 199.90 is available.
L'Oréal Paris Launches Lumi Bronze – A New Bronzing Highlighter Stick
International beauty brand L'Oréal Paris introduces Lumi Bronze, a new bronzing highlighter stick that gives the skin a sun-kissed, radiant, and healthy appearance with minimal effort.
The bronzer joins the popular LUMI collection, which has become a social media sensation among beauty enthusiasts worldwide. It features a rich creamy texture that transforms into a velvety powder finish with long-lasting wear.
The twist-up stick allows for quick and convenient application to highlight the cheekbones, jawline, and other facial areas for a flattering summer glow.
Lumi Bronze is available in two flattering shades.
Recommended retail price: NIS 65.
L'Oréal Paris makeup products are available at pharmacy chains, Hamashbir, and selected perfumeries.
Maybelline New York Launches the New BODY Mascara
Maybelline New York introduces BODY Mascara, designed to provide lifted, curled, and fanned-out lashes for up to 24 hours.
The mascara features a curved silicone brush with an ergonomic structure that separates and extends each lash from root to tip, including the smallest and most delicate areas.
Its formula is resistant to water and sweat, does not smudge or transfer, and delivers bold definition without clumps throughout the day.
Recommended retail price: NIS 55, with a launch promotion at Super-Pharm for NIS 49.90.
CeraVe Refreshes Summer 2026 with a New Sun Protection Line
Dermocosmetic brand CeraVe launches a new sunscreen range featuring three products with high SPF50/50+ protection that combine sun defense with skincare and skin barrier support.
The range includes a face and body lotion for the entire family, a balancing facial lotion for normal to oily skin with a matte finish, and a nourishing facial lotion for normal to dry skin.
All products are enriched with essential ceramides and advanced moisturizing technologies, absorb quickly, leave no white residue, and are suitable for sensitive skin.
Prices range from NIS 69.90 to NIS 99.90 and the products are available at pharmacies and retail chains nationwide.
Garnier Launches the “Sorbet” Series for Summer 2026
International skincare brand Garnier introduces the new SORBET moisturizing collection, featuring three facial creams with a light and refreshing sorbet texture that provide hydration for up to 48 hours without a greasy feel.
The range includes formulas based on hyaluronic acid, vitamin C, or salicylic acid, addressing different skincare needs, from hydration and plumping to improved radiance, skin tone uniformity, and reduced imperfections and oiliness.
The creams absorb quickly, deliver an immediate feeling of freshness, and are suitable for daily use, including under makeup.
Recommended retail price: NIS 39.90 for 85 ml.
Available at pharmacy chains and retail stores nationwide.
SodaStream and the Israel Nature and Parks Authority Launch a Special Edition for Environment Day
On the occasion of World Environment Day, SodaStream and the Israel Nature and Parks Authority are launching a joint initiative to raise awareness about protecting nature and wildlife. As part of the collaboration, a limited edition of reusable FIZZ & GO® stainless steel bottles has been released, coming with plush charms shaped like a hedgehog, salamander, butterfly, or ibex.
The bottles, designed for travel and outdoor use, are intended to reduce the use of single-use plastic bottles and help keep open spaces clean. They keep drinks cold for up to 12 hours, include a convenient carrying loop, and are available in a variety of summer colors. The special edition is available on the SodaStream website and at service centers locted in national parks and nature reserves across the country.
Price of the bottle with the plush charm: NIS 129.
Ben & Jerry’s Israel Launches “Milk & Honey” – An Ice Cream Made Entirely from Ingredients from the South and the Gaza Envelope
Ben & Jerry’s Israel is launching “Milk & Honey,” a limited-edition ice cream created in collaboration with farmers, local businesses, and social organizations from southern Israel and the Gaza envelope region. The ice cream combines vanilla and honey cream-based ice cream with Star of David-shaped fudge pieces, where the milk and cream come from southern dairies, the honey from beehives in Kibbutz Yad Mordechai, and the chocolate pieces are produced by a factory belonging to the “Shekulo Tov” group in Beersheba.
The initiative aims to support the strengthening of the local economy and the rehabilitation of the region. Royalties from product sales will be donated to the Ayalim Association to support social, educational, and cultural initiatives in the south. The product is available in selected retail chains and at Ben & Jerry’s ice cream shops in Be’er Tuvia and Yavne, at a recommended price of NIS 24.90.
Burger King Israel Launches World Cup Celebrations with Limited-Edition Menu
Burger King Israel is kicking off World Cup celebrations with a limited edition of three new Whoppers inspired by flavors from around the world, along with kids’ meals featuring collectible Looney Tunes soccer-themed toys.
Among the new items: A Mexican Whopper with guacamole and jalapeño, a Canadian Whopper with sweet barbecue sauce and golden nuggets, and a Whopper containing chicken nuggets inside the burger. The chain is also introducing mashed potato balls as a new side dish and offering family combo meals designed for watching games together. The World Cup menu will be available in a limited edition at all branches until September 1, 2026.
Shufersal Brings the British Matcha Brand PerfectTed to Israel
Shufersal has announced a partnership with PerfectTed, the best-selling matcha brand in the United Kingdom, and will launch its products in Israel. The launch includes classic matcha powder, vanilla-flavored matcha powder, and ready-to-drink matcha latte cans, which will be sold in grocery chains, Super-Pharm, Tiv Taam, Hazi Hinam, and selected cafés.
According to the company, the launch responds to the growing demand for functional beverages and health products, while expanding the matcha category in Israel. Shufersal plans to support the launch with a broad marketing campaign and activities aimed at increasing awareness of matcha, with the goal of turning the drink from a niche health product into a daily consumer item for the Israeli market.
Shamir Optical Launches AI-Based Prescription Sunglass Lenses
Shamir Optical is launching Shamir Sun Intelligence™, a new generation of prescription sunglasses lenses based on artificial intelligence, enabling personalized adaptation to frame structure and user needs.
The lenses are designed for outdoor use, providing wide fields of vision, support for fast focus transitions, improved color perception and contrast, and advanced UV protection. They are compatible with a wide range of frames, including fashion sunglasses and sports frames.
According to a company survey, about 62% of eyeglass wearers in Israel do not currently use prescription sunglasses, even though more than half are interested in them.
Recommended price: From NIS 1,450 for single-vision lenses up to NIS 3,600 for progressive lenses. The lenses are available in optical stores across Israel.
Tambour celebrates 90 years with an artistic installation and a paint-can collection for post-trauma
On the occasion of its 90th anniversary, Tambour will participate for the fifth consecutive year in the art and design fair “Fresh Paint”, which will take place between June 24–29, 2026, at the Kramantsky Technical Center in Tel Aviv, and will present a special installation composed of 90 paint cans as a tribute to its nine decades of activity in Israel.
As part of the event, the company will also launch a limited edition of eight designed paint cans, created in collaboration with Israeli artists and the “OUTBOX” association. All proceeds from their sale, priced at NIS 50–80 per unit, will be dedicated to the “Nevi'a” program, which works to rehabilitate people coping with post-traumatic stress after their military service.
The initiative combines art, design, and community contribution, and continues Tambour’s collaboration with the “Fresh Paint” fair to promote Israeli creation and support socially impactful projects.
