Tel Aviv is full of one-stop shops for cheap Purim costumes, but for anyone on the market for a quality costume - as well as a personal experience - it's a little bit harder.This might mean walking the main streets a little slower than usual, taking a second glance at that doll with the bright red dress to consider where it came from and who made it, and perhaps taking a chance and walking down that alleyway. Between the cement building walls, there might be a garden blooming with one-of-a-kind costumes, and one woman tending to each. I work in a free style of design.That is, with the spirit, the imagination, and the fabrics.I work with two charming seamstresses, Miri and Clarathey basically do most of my workI am really more like the spirit in the process, I bring them all the designs and my ideasI play with the fabrics together with thembut they are in fact my right handMy direction is authenticity, simplicityto reach out to everyone, with reasonable prices. And to be differentBecause I am different. To be different in my own way, and not imitate, never to imitate.I almost never open newspapers ,I never open fashion journals. I simply connect to where I come fromI think the journal that is most rich with designsis my motherI’m getting emotional, because she passed away just a few days after PurimAnd she was a seamstress, back then there were real seamstresses. I think today she would have been s superior designerBut back then she was a haute couture seamstressand I grew up with that, on her lapA few years before she passed away, I opened Cinema Fashion and she was so proud, she didn’t understand where it came fromI suddenly surprised her because I never really did it beforeAnd so I continue, since the year 2000, almost 12 years. And I don’t give upthat is, I stick with mother’s designs and simply fly with themI was almost born in the Purim holiday. Every few years my birthday falls right on Purimso it is a holiday that is my birthday.I think it is there that I express my passion for the profession best From a young age, Rozental would sit on her mother’s lap and watch while she sewed outfits and costumes for a living. Batia's eye for fashion was stitched together with every fancy dress from memories of her mother.In a backyard off King George Street, those dresses hang on display, alongside dozens of different, hand-made costumes for rent and for sale. With the constant help of two seamstresses who work closely with Rozental, her design fantasies become a reality and allow appreciating customers to make belief every year.Cinema Fashion produces about 100 costumes every season, with customers ranging from hi-tech companies who find her on the Internet, to random passers-by looking for something different.Rozental describes this time of year as an emotion whirlpool. Not only was she born around Purim, but she also attends her mother’s memorial around the same time. Lily Rozental passed away seven years ago, just a few days after the colorful holiday.When the family gathers for the memorial every year, Rozental is always grateful as she believes that even though her mother was on her deathbed, she waited for Rozental to finish her work and get through the holiday, before she passed away.
