Over 100,000 copies of The Jerusalem Post's New York Edition are being distributed free, this Sunday and every Sunday, inside the New York Post in selected neighborhoods of Manhattan, Brooklyn, Queens and the Riverdale section of the Bronx. Launched in June, the New York Edition is the most ambitious foray by an Israeli newspaper into the American newspaper market. The new tabloid, tailored specifically to New York readers and carried in 105,000 copies of the New York Post, aims to enable New Yorkers to better understand Israel and deepen their connection to it. Jerusalem Post editor David Horovitz has described the introduction of the New York Edition as "one of those 'of course' moments: Of course The Jerusalem Post should be available in New York," he said at the launch of the paper earlier this summer. The Jerusalem Post has been published daily for 76 years for the relatively small English-language readership in the Holy Land, he noted, "while here, in New York, is the largest group of English speakers on the planet - Jews and non-Jews alike - who care passionately about Israel and want to know everything about Israel from a source they can trust." He went on: "And of course our partner in this venture should be the New York Post - the newspaper that's already so widely read by precisely this audience, a newspaper already so committed to Israel and to Israel's well-being." As a Sunday publication, the newspaper has a strong week-in-review orientation, as well as containing the latest news and feature material from Israel, the region and the Diaspora. A central aim, say the new paper's editors, is to give New Yorkers a sense of Israel in all its diversity: the security, diplomacy and political issues, as well as the medical breakthroughs, the high-tech innovations, the arts and archeology that foreign publications covering Israel report less frequently. The Jerusalem Post New York Edition, being edited in Jerusalem by Lawrence Rifkin, also includes reports and features unique to New York, highlighting the city's vibrant Jewish community life, the key personalities, the hot spots, cultural trends and much more.