Bank Hapoalim and the nonprofit Paamonim on Monday launched “Poalim North,” a no-cost, yearlong, one-on-one financial coaching program for families from the North who were evacuated during Operation Swords of Iron and are now returning home.
The partners said the initiative is open to customers of all banks and is fully funded by Bank Hapoalim.
Under the program, Paamonim’s trained mentors will accompany participating households with hands-on budgeting, stabilization of family finances, active assistance in realizing state and NGO entitlements, and personalized guidance to strengthen economic and personal resilience.
Meetings can occur at home or remotely, and the length of the mentoring will be tailored to each family’s needs.
“Bank Hapoalim has long been committed to Israeli society and, since October 7, has been working through a dedicated fund to help rehabilitate communities, people, and businesses harmed in the war,” said Noam Hanegbi, Bank Hapoalim’s chair.
“As part of that mission, I am proud to launch another program that will help hundreds of families in the North reach economic balance,” he said.
“In the framework of the mentoring we will provide, families will receive professional household financial coaching, practical support to secure the rights they are owed, and the tools to build economic and personal resilience, all at no cost to the family and funded by Bank Hapoalim,” said Zvika Goldberg, the CEO of Paamonim. “From the families, we ask only for the desire and commitment to join the process.”
"Poalim for Rebuilding"
Poalim North forms part of the bank’s broader “Poalim for Rebuilding” strategy in the North.
Alongside its family-focused track, the bank said it is rolling out “Poalim North for Businesses,” with a combined investment of roughly NIS seven million in the coming months to reinforce personal and small-business recovery in communities affected by the conflict.
Bank Hapoalim established the Poalim Rebuild Fund shortly after Hamas’s October 7 massacre. It committed up to NIS 100m. to the multi-year recovery of communities directly affected by the Israel-Hamas War, focusing on healthcare, education, and employment.
A public committee chaired by Maj.-Gen. (res.) Amram Mitzna oversees the fund’s strategy, approves projects, and tracks progress. According to the bank, the fund has already approved more than NIS 85m. for various projects.
Paamonim, founded in 1997, is an Israeli nonprofit that assists households in regaining financial independence through volunteer mentors and professional staff who help families plan budgets, handle debt, and build long-term financial habits.
Hanegbi, a veteran financial-technology executive, became the chairperson of Bank Hapoalim in February 2025, succeeding businessman Reuven Krupik.
Families from the North interested in enrolling in Poalim North can apply directly through Paamonim. The partners emphasized that eligibility is not limited to Bank Hapoalim customers and that mentoring will be customized to each household’s situation.