A few people wrote in, suggesting such ingredients as bits of bubble gum, plain vanilla and figs. The company didn’t announce whether any of these were winning ideas. Perhaps the fact that these third elections, widely considered to be indicative of a political crisis and a polarized country, didn’t mix well with the idea of an ice cream flavor, generally associated with treats and enjoyment.Ben & Jerry’s, the US-based company started in 1978 by Ben Cohen and Jerry Greenfield in Burlington, Vermont, is known for hippy-dippy flavors and socially minded sensibility, and uses the slogan, “Peace, Love & Ice Cream.” Last summer, it created a specialty flavor for US presidential hopeful Bernie Sanders.For nearly 20 years, Ben & Jerry’s in Israel has been a privately owned company that is a separate entity from the US company. This is the first time that the Israeli company has considered adding a flavor so overtly connected to politics.In 2015, Ben & Jerry’s featured a charoset fruit and nut flavor for Passover. It received a lot of publicity but wasn’t a huge hit.
Ben & Jerry’s Israel proposes a new flavor in honor of third election
Ben & Jerry's Israel, which has made specialty flavors in the past, is now trying to figure out what to put in its new flavor in honor of Israel's third election.
