Impress network conducts comprehensive Valentine's Day survey in Israel

So what are the common gifts on Valentine's Day? Who invests in gifts more, women or men? What do women prefer to receive as a gift and what do men prefer?

Impress Store collection (photo credit: Courtesy)
Impress Store collection
(photo credit: Courtesy)
For Valentine's Day, the Impress network conducted a comprehensive survey in Israel, examining the consumer habits and gifts of Israeli women and men.
So what are the common gifts on Valentine's Day? Who invests in gifts more, women or men? What do women prefer to receive as a gift and what do men prefer?
The survey was conducted by the Rushinek Institute in January as part of a dedicated Internet survey among 400 women and men, ages 18 to 55, who constitute a nationally representative random sample.