Israeli government allocates NIS 2 million for viral advocacy videos

The videos are going to be used to promote the "true face" of Israel on social media.

BDS (photo credit: WIKIPEDIA)
(photo credit: WIKIPEDIA)
The Ministry for Strategic Affairs announced Wednesday that it would fund advocacy organizations active in the fight against the Boycott, Divestment and Sanctions movement. The funds are going to be used to produce “dozens of viral videos” and promote them on social media. 
According to a statement, the ministry has allocated NIS 2 million ($572,000) for Israeli organizations.
The move is part of a program launched last year to financially back pro-Israel organizations. A total of NIS 6 million ($1,716,000) for such organizations active in supporting Jerusalem on social media around the world will be approved soon.
“This is another important step to assist Israeli advocacy in the world,” Strategic Affairs Minister Gilad Erdan said in a statement. “We will continue to present the just truth about Israel and fight the lies and incitement of BDS organizations.”
The ministry stated a two-fold purpose for the funds: Solving the problem of the weakness in content of these organizations on social media attempting to present the true face of the State of Israel worldwide, and of the financial inability of pro-Israeli organizations to promote their content on social networks.
Videos are going to be produced in several languages, such as English, French, Spanish, Portuguese, German, Dutch, Danish, Swedish, Norwegian and Italian.
The program is also expected to help in recruiting more pro-Israel activists to combat the delegitimization of the the Jewish state.