Soccer star Lionel Messi is the new face of the Israeli company OrCam, which makes devices that help the visually impaired identify their surroundings.“It’s a tremendous satisfaction to help improve the lives of blind and visually impaired people,” Messi said Wednesday in a promotional video. “OrCam My Eye is amazing! It’s magical.”Messi, considered one of the best soccer players of all time, will be a brand ambassador for the Jerusalem-based company for three years.console.log("catid body is "+catID);if(catID==120){document.getElementsByClassName("divConnatix")[0].style.display ="none";var script = document.createElement('script'); script.src = 'https://player.anyclip.com/anyclip-widget/lre-widget/prod/v1/src/lre.js'; script.setAttribute('pubname','jpostcom'); script.setAttribute('widgetname','0011r00001lcD1i_12258'); document.getElementsByClassName('divAnyClip')[0].appendChild(script);}else if(catID!=69 && catID!=2){ document.getElementsByClassName("divConnatix")[0].style.display ="none"; var script = document.createElement('script'); script.src = 'https://static.vidazoo.com/basev/vwpt.js'; script.setAttribute('data-widget-id','60fd6becf6393400049e6535'); document.getElementsByClassName('divVidazoo')[0].appendChild(script); }This is not Messi’s first stint promoting an Israeli company. In December 2017, the Tel Aviv-based Sirin Labs hired him as its global ambassador. That company developed what it says is an ultra-secure mobile phone using blockchain technology.OrCam was co-founded in 2010 by Amnon Shashua and Zvi Aviram, who also co-founded the self-driving car technology company Mobileye. OrCam devices attach to a user’s glasses frames and convert visual information into audio that is relayed to the user’s ear.Messi has been to Israel at least twice — as part of his Barcelona squad’s “peace tour” in 2013, and for a match between his Argentina national team and Uruguay last year.
