Places are like people; they have a personality. When you hear the name of a place – an image, concept or value pops into your mind: Paris is oozing romance, Las Vegas is all about sin, and Brazil evokes a feeling of fun.
It’s hard to change a reputation developed over decades, let alone centuries. But that’s exactly what some nations are doing now as the world gauges their response to the COVID-19 pandemic.
With narratives being rewritten at an unprecedented pace, one country in particular – Israel – would do well to leverage its success fighting COVID-19 into strengthening its reputation on the global stage. It seems that there has never been a time that has highlighted so dramatically the difference between the national character of countries as much as the era of the COVID-19 pandemic.