Questionnaire: A warrior of words

Lt.-Col. Avital Leibovich is the highest-ranking spokesperson in the IDF foreign press branch.

Lt.-Col. Avital Leibovich 521 (photo credit: IDF Spokesperson)
Lt.-Col. Avital Leibovich 521
(photo credit: IDF Spokesperson)
Avital LeibovichAge: 39Profession: Head of Foreign Press Branch, IDF Spokesperson’s UnitPlace of birth: IsraelCurrent residence: Rosh Ha’ayin
What gets you out of bed in the morning? The security of my soldiers and the challenges that I have to face every day.
What keeps you up at night? Tomorrow’s headlines and the ongoing effort to delegitimize Israel and the IDF.
■ What’s the most difficult professional moment you’ve faced so far? Being a spokesperson for the operation in which the reserve soldiers Ehud Goldwasser and Eldad Regev were returned in coffins through Rosh Hanikra Crossing. It was emotionally challenging to be in the position of a spokesperson that day.
How do you celebrate your achievements? I rarely have time for celebrations, since my daily schedule is extremely busy. When I do have a moment, I prefer to be with my husband and kids.
If you were prime minister, what’s the first thing you would do? It’s out of my league.
Which Israeli should have a movie made about him/her? A day in the life of a lone soldier.
What would you change about Israelis if you could? Their obsession for news.
iPad, BlackBerry or pen and paper? All three together, plus a pager.
If you had to write an advertisement to entice tourists to come to Israel, what would it say? History, religion, culture and beautiful scenery – all under one roof!
What is the most serious problem facing the country? As a mother, I’m concerned with the education of our future generation – our children. It saddens me to see, each year, that our country is not one of the top five countries in the world, leading in education.
How can it be solved? By increasing teachers’ salaries.
In 20 years, the country will be: Leading in hi-tech innovations, a few Israelis will receive the Nobel Prize, [we’ll have] a strong and capable army, and hopefully – there will be times of peace.