'I spit on your house, you damn Nazi!'

Prominent Israeli figure causes social media stir after spits on Eichmann's house in Argentina.

Ran Rahav in Argentina (photo credit: FACEBOOK)
Ran Rahav in Argentina
(photo credit: FACEBOOK)
Prominent Israeli fat-cat publicist Rani Rahav was recently on a trip to Argentina. He made a point of not missing out on a rather unusual tourist attraction - the former house of late Nazi SS-Obersturmbannführer Adolf Eichmann.
Rahav went there to hock a symbolic loogie. "I was in Argentina and visited Eichmann's house on Garibaldi street," Rahav wrote on his 7000+ follower-strong Twitter profile.
"I had to, to spit on the earth in the name of the families of my grandmothers and grandfathers."
He included a photo of himself hocking said loogie.
Rahav is a very successful, and very controversial Israeli media personality. As a publicist, he represents some of the biggest companies, banks, and businesspeople in Israel, many times coming out of the PR shadows to praise his rich clients and scold their critics. Among his clients is Israeli superstar singer Eyal Golan, whom he helped through tax evasion and underage sex scandals. Rahav was a judge on the competitive singing show Rising Star by Keshet, Israel's biggest TV network.
On social media, he shares his views on current events, and does not shy away from clashing with his critics, online and off, sometimes resorting to trash-talk and vulgarities.
The Israeli websphere didn't let Rahav's drooling go unanswered.
"Thank you, in the name of all dead Jewish people in history, victims of anti-Semitism and hatred of the other, who were waiting for this loogie. You're one of a kind," wrote Amir Ben-David, an editor at I24 News.
"How many takes did you do till you got the loogie in the air? 6 million?," asked Walla reporter Josh Breiner.
Alex Polonsky, Time Out Tel Aviv editor, taunted Rahav: "The real spitting challenge - doing it at the premises of someone who's still alive."
I jokingly scolded Rahav: "Shame on you, some Holocaust survivors don't have money to fly to Argentina and they're forced to spit in Yad Vashem."
And those were the moderate responses. Amichai Peres wrote, "this is better than what you usually use your tongue for."
Silky smooth gal was less vague: "Hope you get to spit on the graves of [Israeli tycoons] Tshuva, Ofer, Dankner and their friends, in the name of the families in Israel, who have been robbed and are being robbed by them."
"And today banks are concealing Holocaust survivors' finances so they can pay salaries in the millions [of Shekels] to a bunch of people you may know. Maybe you'll spit on them, too? No, eh?," asked Michael Zilberman.
Prolific image-macro creator Amir Schiby showed Rahav spitting through a fence, behind which stands another Rahav, and a sign warns of a pig. Nadav Abudi, an advertiser, staged Rahav waging a spitting war with llamas.
"I went by a branch of Cellcom [a cellular company represented by Rahav] and spat, after years of bilking. Never again!" wrote Guy Leibe, to which Rahav responded: "Only at Germans and never at Israelis."
"It's a missile and It's a missile," Rahav explained in a separate tweet, "as long as it's aimed at Nazis it's a vital missile."
He repeatedly wrote to critics, including myself, that our grandparents are proud of his spitting.
"P.S. what have you all done for Holocaust survivors????" he asked, disregarding basic punctuation rules, "You only know how to curse, have a great day."
Ido Kenan is a longtime digital culture journalist. He blogs at Room404.net/eng and can be contacted at [email protected]