Kaye Bassey is a rising beauty influencer that is significantly different from other influencers in her space, evidenced by her authentic and genuine approach that is premised on creating positive content to enhance the lives of her followers. This approach has led Kaye to amass over 160k followers on Instagram, and over 140k followers on Tik Tok. Her extensive appeal has given her the opportunity to work with elite brands like Nordstrom, Net-A-Porter, Sephora, Revolve, Thierry Mugler, among other noteworthy names.
Kaye attributes her success to her unrelenting work ethic, dedication, and commitment to pursing her passion. Kaye majored in International Business while attending university, she chose this major over Fashion Merchandising as she recognized that those who studied International Business made more the first few years out of college, as opposed to those who studied Fashion Merchandising. Regardless of this fact, Kaye found another outlet to pursue her passion in the fashion industry by blogging. She says this has been a decision she has been forever grateful for.
“As time went on, my passion for styling, fashion, and beauty continued to grow. I tried to make the best of my environment is I wouldn’t neglect something that I have fallen in love with over and over throughout the years.
Although Kaye attended university in a small town where there weren’t any high-fashion houses or high-end stores in close proximity, she managed to find several clothing stores she liked to work for part-time on weekdays. Notwithstanding her limited experience working for retail fashion stores, Kaye landed a job at Express.
“Working at Express was amazing, I didn’t have a lot of experience working in clothing stores, but as an International Business major with two other part time jobs, I earned the trust and was given the opportunity to work at this store. I love clothing and helping people style full looks. I also enjoy being social, so this was the perfect job for me at the time”.
Kaye says that her time working at Express was a life changing moment, this was because it taught her the importance of values like consistency and hard work, as well as the endless opportunities such values could create. Such values were instilled in her at an early age, as she continued to work two other part-time jobs while working at Express, refusing any monetary help from her parents. This was an especially crucial time in Kaye’s life and development, as she was overloaded with classes while working three part-time jobs- this taught her the invaluable nature of hard work and consistency.
Upon starting her blog, Kaye would display many beautiful pieces from designers and brands that she had a longstanding admiration for. After many years of blogging, Kaye was able to establish business partnerships with brands like Sephora, Lancôme, Saks, BCBG, and even Express. She always made it a priority to be grateful for her accomplishments, as she was able to navigate an industry she was not yet familiar with.
Due to Kaye’s hard work and consistent approach, she was able to work with so many of the brands she could only dream of when starting in the industry. She landed an incredible opportunity with express to be featured in their summer campaign. Kaye says that despite having to wake up 5am for shoots and getting home around 9pm, it was a fun and exciting experience. The campaign was featured nationally in print and digital over the summer months.
“The really cool thing is that I know if I never put in the hard work and dedication years ago to learn about what good work ethic really is, I would never be where I am today. It feels amazing for me, as it shows that hard work over time really pays off”.
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