Israeli iGaming companies make a big splash in the US gambling market

  (photo credit: INGIMAGE)
(photo credit: INGIMAGE)

In recent years, the gaming business in the United States has seen considerable changes. Introducing Israeli iGaming companies into the market is one of the most noticeable trends. 

With the legalization of gambling in many jurisdictions expanding, these companies are looking to capitalize on the growing demand for online gaming platforms. This article investigates the reasons for this trend, the industry's essential participants, and the prospective influence of these companies on the US gambling market.

What Makes Israeli iGaming so Appealing

Israeli iGaming companies have long been at the forefront of online gambling innovation, developing cutting-edge technology and creating engaging gaming experiences for players. This expertise has made them highly sought after by gaming companies looking to expand their online gambling offerings in the United States as per 

According to a report by the Israeli Innovation Authority, there are over 200 iGaming companies in Israel, employing around 15,000 people, with an estimated annual turnover of $1.6 billion. 

One of the primary reasons for the success of Israeli iGaming companies is the country's highly skilled workforce, which includes many experts in fields such as artificial intelligence, cybersecurity, and data analytics. These skills are precious in the online gambling industry, where companies must constantly innovate and adapt to stay ahead of the competition. 

Additionally, Israel's close ties to the US and its reputation as a hub for technological innovation make it an attractive destination for companies seeking partnerships or acquisitions.

A Look at Few Successful Israeli iGaming Companies in the USA

Israeli iGaming companies have made significant inroads into the US gambling market. 

  1. For instance, a popular mobile and social video game developer based in Israel, with 11 core titles on Google Play, Apple App Store, Amazon Apps, Windows App Store, and Facebook, holds a strong grip in the US market. It is one of the highest-grossing game producers on Facebook, with six million monthly active users, 27 million active annual users, and over 280 million installations.
  2. Another notable Israeli mobile game firm has launched over 500 original and authorized games, including the massively successful Run Sausage Run, which received over 21 million downloads in its initial two months and has since received over 50 million downloads.
  3. Another Israeli company making a name for itself in the US is a Herzliya-based game creator for PC and mobile platforms, established in 2009. The company's successful mobile and social games are enjoyed daily by over 250 million players in over 150 nations, with over ten fundamental titles and a product pipeline across numerous genres.

Challenges Faced by Israeli iGaming Businesses in the USA

While Israeli iGaming businesses have influenced the United States, they are not without hurdles. The gaming market in the United States is exceptionally dispersed, with each state having its regulations and licensing procedures. Due to this, companies may find it challenging to negotiate the regulatory landscape and launch their products in various states. 

Furthermore, the industry in the United States is very competitive, with numerous established competitors contending for market share.

Despite these obstacles, Israeli iGaming firms will continue to develop in the US market in the coming years. As more states legalize online gambling, there will be greater demand for high-quality online gaming systems. Israeli enterprises are well-positioned to meet this demand and carve out a large piece of the US gaming market, thanks to their reputation for creativity and technological skill.

Final Thoughts

To conclude, the introduction of Israeli iGaming firms into the US gambling sector is a significant trend expected to continue in the future years. 

These firms bring a plethora of expertise and technological innovation to the table, making them well-suited to satisfy the needs of the US market. While obstacles will be overcome, the potential advantages of entering the US gaming sector are substantial. Israeli iGaming businesses are ready to seize this opportunity. 

This article was written in cooperation with BAZOOM