Land Rover, Zichron Menachem hold day trip for kids with cancer

 A challenging journey for the Land Rover Car Club and the Zichron Menachem Association (photo credit: RONEN TOPELBERG)
A challenging journey for the Land Rover Car Club and the Zichron Menachem Association
(photo credit: RONEN TOPELBERG)

This Monday, Some 50 SUVs from the Land Rover Club held its traditional day outing for about 100 children with cancer as part of the Zichron Menachem Passover camp.

The children buckled up in about 50 Land Rovers, setting off from the Sea of Galilee on a journey to the Golan Heights. The journey came to an end with a joint lunch on the banks of the Jordan River, where everyone joined in an exciting group photo.

This is the ninth year the luxury car club has held this event. Actors Shlomi Koriat and Ami Anijar, ninja champion Gil Marantz and TV presenter Danny Rup took part.

Gil Merenz and Danny Roop on a Land Rover Club trip with the children of the Zichron Association (Credit: Ronen Topelberg) Gil Merenz and Danny Roop on a Land Rover Club trip with the children of the Zichron Association (Credit: Ronen Topelberg)

Galit Eini, CEO of the Eastern Automobile Marketing Company, importer of Jaguar and Land Rover, who joined the campaign, said: "The company's supreme value is to initiate and promote activities for the community. "

Erez Tropen, VP of Marketing and Sales, said: “The collaboration with the Zichron Menachem Association has become a long-term tradition and we are happy to give our customers the opportunity to volunteer for community activities in a fun and satisfying way for them. "

Chaim Ehrenthal, chairman of the Zichron Menachem Association, closed the event, saying: "I personally thank the members of the Land Rover Club who show up for this mission year after year with dedication and love. "