Renty: Brining the luxury car rental industry in the UAE to a whole new level

In a world where luxury and convenience go hand-in-hand, Renty has emerged as a true game-changer in the car rental industry. The company was established in 2018 by the visionary entrepreneur Yevhen Parokhod and has become one of the premier luxury car rental services in the UAE. Initially, Renty originated as an online platform aimed to simplify and enhance the car rental experience. However, over time, it has grown into a powerful IT company with lots of partners, customers, and a global footprint. It is now one of the key players in the industry and has set the service quality bar high.

In the face of global economic challenges, Renty has observed a 20% drop in demand for luxury and premium cars. The average rental period and booking price decreased by 20% and 17% year-on-year, respectively. They predicted a robust growth of 30% for the economy and middle-class segments. As a response to a “rent” and “lease-to-own” mindset, they have launched the platform reflecting a shift from traditional ownership models. And this is how it all started.

Founded with the mission to streamline the car rental process for businesses and individual clients, Renty has made impressive progress since it was first established. The company today boasts a team of over 100 employees worldwide and a diverse fleet of 350 luxury cars. In its portfolio, there is an option for anyone regardless of one’s tastes and preferences — from the Mercedes G63 AMG and Porsche 911 Carrera Cabrio to the BMW 7 series and Range Rover Sport Vogue 2023. The company serves thousands of customers across the globe and has a high rating from Google and Trustpilot. 

Renty operates as a marketplace where customers can choose a car from the company’s own fleet or from the vehicles of their trusted partners. For the comfort of their customers, Renty offers varied services. There are hourly, daily, weekly, and monthly rentals, as well as car leasing and ownership options. Additionally, the company provides chauffeur services and airport transfers, catering to a variety of luxury transportation needs.

Some of the newer services that the company has launched are yacht and buggy rentals. Although these are new offerings in their service list, they have already gained huge popularity among customers seeking premium-class comfort and ultimate experiences. However, the best thing that their customers value most of all is Renty’s no-deposit policy and 24/7 availability. Such a customer-oriented approach has set it apart in the competitive market. 

Renty’s high-tech platform ensures a fast and seamless booking process. This is actually how the company has earned a 4.8-star rating on Google Maps and a 4.5-star rating on Trustpilot. The company puts customer comfort as its core value. That’s why they accept all payment methods — from cash and credit cards to different cryptocurrencies. In order to give customers access to Renty’s services while they are on the go, the company has launched a new mobile application for both Android and iOS. The app is free to use and definitely brings the user experience to new heights.

With over eight years of experience in the UAE car rental market, Yevhen Parokhod leads Renty with a passion for innovation and excellence. Under his leadership, the company has navigated multiple challenges. And the COVID-19 pandemic is not an exception. Although that period was extremely difficult for businesses and ruined a lot of companies, Renty won through and emerged even stronger. And this is their readiness for optimization, process automation, and constant improvements that have helped them meet the challenge.

As the founder Renty.ae: Yevhen Parokhod mentions in his interviews and statements, the main mission of Renty is to bring the car rental market to a new level. That’s why they are constantly introducing new standards, innovative products, and client-focused services in the UAE. 

“It’s important to me to show the whole rental car market how to develop it and build a better service to people so that this industry receives benefits and profit,” says Yevhen. “My critical principles as a leader are respect, hear, and exceed clients expectations; build honest and respectful relationships with our partners; automate processes and make them simple,” he adds.

With such an approach to running the business and managing their customers, the company will no doubt become the leading car rental service. It is already setting benchmarks for quality and customer satisfaction in the industry.

A start has been made! The company has built a solid brand in the industry. But they are not going to stop there. Looking ahead, Renty plans to launch economy car rentals, open a new office in Abu Dhabi, expand its luxury fleet to 400 cars, and double car rentals by 2024. The company also aims to scale its yacht rental service, explore new markets in Saudi Arabia and the USA, and launch a comprehensive mobile application. This may sound too ambitious to many. However, these are absolutely realistic goals if we take into account what they have achieved so far and how fast they are developing.

One thing we can say for sure is that Renty is dedicated to providing top-class service and quality. The company has put its focus on customer satisfaction, honest partnerships, and efficient operations. The company’s approach to business is data-driven. It comes with informed decision-making and continuous improvement. Today, you can join the revolution and experience the best in luxury car rentals with Renty. Whether you’re looking for a sleek car for a night out, an SUV for a family trip, or a luxury yacht for a special occasion, Renty has you covered. With plans to expand its services and fleet, the company has something more to pleasantly surprise you with.

For more information, visit the official website of Renty and discover why the company is the preferred choice for luxury car rentals in the UAE.

This article was written in cooperation with Yevhen Parokhod