Solly Assa and Sam Gabbay make Investr Cap to help capitalize opportunity

  (photo credit: Investr Cap )
(photo credit: Investr Cap )

Ask any startup what the single most important element to success is and -- more often than not -- the answer will be money. Financing always ranks as a high priority for the small fish trying to make it happen in the big pond of business. But it’s important to know where this cash comes from and what will come with it. These are actually the most important details to a startup. Startups need investors who bring not only smart money to the table, but also their networks and business acumen. Smart money works best for startups when nascent businesses pair with investors who provide a holistic approach to business. They can help in hiring the best talent, attracting interest from the most relevant stakeholders, securing a continuous presence in the press, avoiding pitfalls and, ultimately, fulfilling ambitions.

At the core, entrepreneurship is about problem solving. Entrepreneurs are people who encounter a problem, and instead of getting frustrated or waiting for someone else to provide a solution, they go out and create that solution for themselves. One of the biggest barriers to entry for many would-be entrepreneurs is funding. They believe that in order to get a business off the ground, they need investors to back their idea, and if they can’t generate investor interest, they can’t build a business. This is where Investr Cap can help alleviate some of the day-to-day challenges an entrepreneur faces. Investr Cap is an end-to-end investing platform that connects entrepreneurs with investors. Sam Gabbay is the CEO and has been spearheading the launch of this concept for years, and Solly Assa is Chariman of Investr Cap. 

Solly Assa’s own story wouldn’t have been possible without investors who believed in his ability. He started his business Cassa Residences with his brother. Now Cassa has grown, and it spans an expansive portfolio ranging from residences to hotels. Cassa Hotel & Residences is the crown jewel of Solly and Issac’s impressive portfolio of luxury experiences around the world. Cassa is anchored by celebrity hangout Butter restaurant, which is helmed by Food Network star and Executive Chef Alex Guarnaschelli. 

After living the entrepreneurship dream themselves, Sam Gabbay and Solly Assa noticed that there's a lack of opportunities, tools, resources, and access to capital for budding entrepreneurs. Both seasoned entrepreneurs felt compelled to give back to a community that reminded them so much of themselves. To give some context, Solly Assa is a real estate entrepreneur for Assa Properties, where he modernized the antiquated industry that is Manhattan real estate. For Gabbay and Assa, it is imperative to democratize access to resources for early entrepreneurs. They know firsthand that startups are the heart of communities around America, especially in New York City. Not only do startups bring a wealth of transformative innovations to market, they also play a critical role in job creation across the United States.  Those entrepreneurs who are intent on growing their businesses create the lion’s share of these new jobs, in every part of the country and in every industry.  Moreover, it is entrepreneurs in clean energy, medicine, advanced manufacturing, information technology, and other fields who will build the new industries of the 21st century, and solve some of our toughest global challenges.

Investr Cap is undergoing a full release soon, and it is giving people the opportunity to showcase their ideas and potentially receive proper fundraising. The whole approach is organic, meaning the conversations between founders and venture capitalists is authentic and genuine. Additionally, there are security protocols in place to ensure that they are only roping in strong applicants. Gabbay understands first-hand how important it is to have proper security measures in place to guarantee viable prospects. So, he placed several security checkpoints to make sure the idea and founders are credible, business plans are reasonable and non-disclosures are signed so ideas aren’t compromised. Moreover, he developed the platform so there is automation from one security check point to another. Investr Cap serves as a one-stop shop for all things raising capital and securing investors. Recently, Investr Cap was showcased at the ARTech event, hosted by Solly Assa, at Cassa Hotel and Residences. ARTech was the real estate event of the year that combined real estate, art, food, and tech in a compelling direction. The food was sponsored by the iconic Butter Restaurant. Butter Restaurant has maintained an exclusive niche restaurant scene for stylish Manhattanites since its initial inception on Lafayette Street in 2002. The American restaurant is helmed by Food Network star and Executive Chef Alex Guarnaschelli, who uses greenmarket offerings to create a seasonal menu. The dining room at Butter offers a unique atmosphere and decor. Between high arching ceilings - caped with a large format nature scape, cozy booths - perfect for a romantic night out, and an inviting bar, Butter caters to any guest, whether they are seeking either a formal dining experience or one that is more casual. The ARTech event was filled with cutting edge ideas and innovation, so it was natural that Investr Cap sponsored the event.

For more information: Investr Cap.

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