Temu stands out through creating a thriving, inclusive e-commerce community

  (photo credit: INGIMAGE)
(photo credit: INGIMAGE)

Temu is an online platform that quickly made a name for itself by providing a wide variety of affordable and quality merchandise. Despite being a relatively new player, Boston-based Temu has already had a significant impact.

What are Temu’s values?

Temu (pronounced tee-moo) launched in September 2022 with a strong emphasis on social and corporate responsibility. Temu’s core values include empowerment, diversity, inclusion, and social responsibility, which are integrated into its policies and business model. This commitment to social responsibility has been a key factor in its early success.

Temu, as reported by the Wall Street Journal, has demonstrated its commitment to protecting intellectual property rights, encrypting customer data, and taking steps to offset carbon emissions. According to The Daily Front Row, Temu's dedication to its core values has been a major factor in making the next wave of retail more accessible to a wider range of people. This shows that even though it just started operating, Temu has placed social responsibility and accountability at the center of its expansion drive. 

Temu embraces partners and customers from all walks of life

Temu is a marketplace platform that aims to empower small-medium businesses and local communities by providing them with equal opportunities in the digital economy. Temu promotes inclusion and diversity by facilitating partners of all sizes to sell on the platform to serve the needs of its customers.

Mary Lamb, 25, a New York native and small business owner, came across Temu at its launch and was amazed at the variety of products the shopping app had to offer.

"I recently discovered Temu and I am so impressed with the platform! I love that Temu supports diversity and small-medium businesses and local communities by giving them equal opportunities in the digital economy,” Lamb said. “The customer service is top notch and the delivery was fast. I highly recommend Temu to anyone looking for a great shopping experience."

Temu presents an inclusive platform to empower individuals within a productive and diverse digital marketplace. The company incorporates social media by collaborating with influencers and avid shoppers. Temu's website offers links for promising individuals to become ambassadors on platforms such as Instagram, Facebook, and TikTok. The company features videos and photos from various shoppers showcasing their purchases on the e-commerce marketplace.

Temu and PDD Holdings signal the next e-commerce wave

Temu, the latest subsidiary of multinational commerce group PDD Holdings, has been able to sidestep common start-up obstacles thanks to the backing of its parent company and its operational expertise. 

Temu benefits from the substantial financial resources of PDD Holdings, which reported $17 billion in revenue and $5.2 billion in profit for the 12 months ending September 30, 2022. In addition to financial support, Nasdaq-listed PDD Holdings (Nasdaq: PDD) provides Temu access to its extensive network of partners, merchants, and logistics, totaling more than 11 million, which serves as the backbone of the e-commerce fulfillment process.Temu adopts the C2M (consumer-to-manufacturer) model, a business approach that connects consumers directly with manufacturers. In this model, manufacturers create products based on the specific needs and wants of consumers, rather than creating products and then trying to sell them to consumers through advertising. This allows manufacturers to create products that are more likely to meet the needs of consumers, which can lead to increased sales and customer satisfaction. 

Alex Pana, 36, a real estate broker in Washington, said that he was astounded by the number of choices on the official Temu website. “Shopping at Temu last Christmas has been a freeing experience,” Pana said. “I could browse through hundreds of products to give as gifts to my friends and family members. I didn't have to go through the hassle of the holiday rush." 

The online marketplace offers an ever-expanding range of products with a wide variety of merchandise that consumers can purchase at affordable prices. The Temu website organizes items into 29 categories with over 250 subcategories, making it easy for consumers to find what they are looking for. Additionally, the platform recognizes the importance of values, including diversity and inclusivity, by offering additional sizes under categories such as a Women's Curve + Plus section and a Men's Big & Tall corner to cater to the varying needs of different consumers, including those who are plus-size and tall.

This article was written in cooperation with Retail Insights