The sales funnel – a complete guide

  (photo credit: INGIMAGE)
(photo credit: INGIMAGE)

What are sales funnels and Click funnels? And why are they important to you? The answer can be puzzling because the term funnel is used to describe a variety of things, for you to create an effective sales strategy, you must first learn a few things about your customers' previous experiences. Models such as sales and click funnels can help you design the path you want your customers to take as they progress from prospects to buyers. This article will highlight all you need to know about these two models. 

Sales Funnel

If you don't have a sales funnel model, you're basically running your business without any reliable engine to produce additional revenue. In such instances, you never know what awaits you the in future. You have no idea whether you will have clients or whether your employees will be able to work. This poses a serious risk to your company's bottom line. Without a sales funnel in place, selling becomes extremely difficult.

A sales funnel is the route you’re customers takes to buy your products or services. Picturing a typical funnel is the simplest approach to understanding sales funnels. A funnel is a device that is used to funnel liquid-like substances into small openings. It is typically wide at the top and narrows at the bottom. Using this analogy, we can define sales funnels as a technique of channeling consumers into buying customers. 

The more customers you have in your sales funnels, the less likely they are to buy from you. These are typically individuals who are merely aware of your company or are intrigued in any field that your company is involved in. However, the fewer the people are in your funnel, the more inclined they are to buy from you. These are people particularly interested in purchasing your goods or service.

In the business world, only a small percentage of customers who enter your funnel will purchase your products or services. The sales funnel as said earlier is wide at the top and narrower at the bottom for this reason. As a result, not only do you need a sales funnel in place to grow your sales, but you also need a significant number of people in your sales funnel to start making meaningful sales. You're more likely to convert new clients if you have more people in your sales funnel. Unfortunately, many business owners don't have a solid sales funnel approach in place, nor have people within their sales funnel who are ready to convert into customers.

Stages of Sales Funnel


The awareness stage is sale's funnels initial stage. This is where customers will first notice your product or service. They may have found out about you through social media, advertisements, or word of mouth. Why and how these people become potential clients in the sales funnel is determined by your marketing and sales expertise.

The awareness phase is exemplified by a prospect learning about your company for the first time. Maybe they saw one of your ads, read your blog, found your website through a Google search, or overheard a coworker talking about your services or products.


When leads go through the awareness stage, they enter the interest and evaluation stage of the sales funnel. At this point, a lead has you in the limelight, and they want to learn more about a certain concept, issue, or question. However, they are not yet ready to consider buying. At this stage, the primary purpose is to establish relationships with new customers and determine the end goal. Create consistent brand voices and messaging that viewers can relate to and share across several content platforms. At the interest and evaluation stage, you would want to see what your leads are working on.


Your leads are supposed to mature at this point in the sales funnel. You've not only piqued their interest in your company, but they're also considering purchasing. However, they are not yet prepared to complete the transaction. Your prospects aren't sure if your solution will meet their requirements. They look at how well your product fits into their budget and present business plan, as well as the expected outcomes. At this phase, your primary purpose is to demonstrate to customers what life as a customer will be like. You should show them how much money they can expect to get back from their investment or service and make it as simple as possible for them to buy. If you haven't done this already, now is the time for you to do so.


This is the stage where your efforts pay off. It is where the client buys something or not. Even if they don't, the transaction isn't doomed to fail forever. Nurturing efforts can help you retain your name in consumers' thoughts.

Various Types of Sales Funnels

Designing a sales funnel for a company can be a complex process because the sales funnel is practically the entire company. It's a great idea to pick a funnel type that addresses a specific challenge, whether you're starting to implement a sales funnel or altering an existing funnel. To figure out what kind of goal-setting technique to use, you must first figure out the problem. Here are a few examples of various sales funnels.

Lead Generation Funnel

This type of goal-setting method is typically utilized for organizations that have not been founded or are just getting started. The goal of the lead generation funnel is to increase the number of people who know about your brand and will, hopefully, become customers. This is arguably the most common sort of funnel utilized by businesses. Begin by creating a compelling lead magnet that will draw in viewers. If they join your mailing list, you'll send them coupons and give them the chance to enter a free sample lottery if they enter contact information. 

Lead magnets need to use opt-in forms to send visitors to their website's landing page. Establish an automated email responding service to send a welcome email automatically each time a new member of the audience signs up. You may then guide them through the rest of your funnel to eventually gain a sale once you've enticed them with your lead magnet.

Free Sample Funnel

Who doesn't enjoy getting free samples? These are excellent ways to try out a product before making a purchase. Consumers often believe they are getting a lot, but in reality, it is businesses that are at the pinnacle. In many cases, audience members must supply personal details to the company in exchange for free samples and begin the sales funnel. Customers form ties with businesses after trying out their items. Free items, in many circumstances, lead to the selling of the entire product, thus separating customers from the goal-achieving process.

Cross Funnel

When clients want to buy notebooks or nice pens, as a business owner, you should provide them with products that are linked to what they're buying. This is referred to as cross-selling, and it is a component of the cross-selling funnel. This sales approach can help your company earn money in a variety of ways. In certain circumstances, when the consumer has already decided to purchase, indicating that they have finished the goal-setting process, you can introduce cross-selling to persuade them to add more things to their basket. 

In other circumstances, the buyer could finalize a purchase without adding more items but later returns to buy one or more of the suggested items. 

Cross-selling funnels are unusual in that they may be used in a variety of ways. Cross-selling funnels are unusual in that they may be used in a variety of ways. The funnel is not always started by actual cross-selling action. You can either repeat the goal-achieving process or undertake a retention phase. This is to obtain loyal customers if you cross-sell to a customer after they purchase a similar product. 

Free Consultation Funnel

Not all corporations are able to apply all types of goal-setting methods. One example is a free advice funnel. This is due to the fact that not all businesses are required to provide advice. Using the advising funnel to make a sale is an excellent technique to make sales for your business if it provides services such as home remodeling, accounting, etc. When a consumer seeks assistance, the goal-setting process begins. 

This is your chance to be of value to them and begin creating relationships with them. After the initial session, be of additional value and explain why the organization is the best solution for them by remaining in touch through tailored forms like emails. If the first two stages of the goal-setting process go well, the third stage can begin. The third stage is where you turn the consumers into customers.

The Power of Sales Funnels

As stated earlier, the sales funnel is essential for any business strategy. It helps you visualize the journey of your customer from the moment they learn about your brand to the moment they make a purchase. You risk losing valued consumers if you don't optimize your sales funnel. This is because it has the ability to impact potential buyers at all phases of the sales funnel. The sales funnel is considered a crucial aspect of your business strategy.

Sales funnels can also help you better comprehend client behavior and modify your business operations depending on that data. A good example could be d Consider decreasing or eliminating the shipping fee if a consumer adds items to their cart and then cancels the checkout after seeing the shipping cost. Other significant sales funnel benefits include the following:

  • Creating loyal customers once you understand client demands
  • Enjoying an edge over your competitors because you are constantly refining your sales funnel.
  • Increasing the number of people that go through the sales funnel.
  • Developing the most effective marketing plan for retaining clients at the awareness stage.

Click Funnel

Clickfunnels is one of the most popular online sales funnel tools in the world; it allows users to design stunning sales pages that convert browsers into prospective customers and then later paying customers. No prior expertise in engineering, design, or programming is required. Hundreds of ready-to-use templates are at your disposal. Alternatively, you can create your goal-setting strategy. It includes training, tutorials, and seamless interaction with third-party apps, payments, and emails.

You may use Clickfunnels to create ordinary websites, landing pages, squeeze pages, membership websites, and websites, among other things. Users can also use a variety of pre-made, customizable designs to develop sales funnels. Clickfunnels is a popular tool for businesses and entrepreneurs to sell products and services. On the other hand, other businesses use it for advertising their potential customer generation initiatives.

How It Works

Clickfunnels operates in a fairly clear manner. It generally enables you to come up with a sales funnel that converts visitors into leads. It also enables you to collect payments and keep track of how each page contributes to achieving your objectives. Clickfunnels is easy to establish and can be up and running in only a few clicks. It includes all of the necessary tools to build and maintain a successful sales funnel so that you can start earning money right away.

Why you Should Use It

Clickfunnel users claim that it is a far superior tool to others of its class. Creating a landing page, for example, is very convenient since you will be using the drag and drop editor. You are capable of doing this without having to hire pricey developers. Let's see other significant benefits of this tool.

Many Tool Varieties

Clickfunnels is a platform that has so many tools which can rapidly increase your business on all levels. This enables you to design goal-setting processes, landing pages, membership sites, and other pages that may be used in so many other ways. You should create a sales funnel for your business. Create a sales funnel if you want to advertise your goods efficiently. Why not design an opt-in form if you want to get more leads? Thanks to Clickfunnel's user-friendly interface, this is possible, allowing people to engage with it freely. You don't have to worry about hosting because all of these are included in it. This ensures that your business is always available. You also have numerous advantages for upgrading, including the chance to contact support.

The Available Drag and Drop

This is the most exciting aspect of Click Funnels. It merely takes a couple of minutes to get acquainted with it, whether or not you are used to it. You have to select an element, drag & drop it onto the screen, and tweak the settings for it to stand out among the other items. You can also easily use any feature, whether you're utilizing a sales funnel or a basic landing page. 

One of the advantages of Clickfunnels' drag-and-drop interface is its speed. You can get started on your project as soon as possible without wasting too much time on each design. However, you may still influence the result of your project by manually manipulating the features. If you don't prefer the drag-and-drop interface, Clickfunnel includes custom settings for you to customize its function as you want.

The Membership Site

Clickfunnels is also a terrific alternative if you're searching for a solution to assist you in establishing a membership site. Pick a theme and utilize it, or tweak it to fit your needs. Membership pages can be used for various purposes like dating, health and wellbeing, business, and other related topics. Many marketers have made money from their online enterprises thanks to the perks of the Clickfunnels membership site. Clickfunnels is also a terrific alternative for marketing eBooks or other high-quality audiovisual media.

Landing Page Builder

Every marketer knows that creating landing pages isn't always straightforward. You have to build a particularly appealing web page or lose your potential clients. The touchdown web page builder on Clickfunnels will make all this simple for you. You can choose from various templates and create one that stands out. 

You may also make things work for mobile visitors so that they feel more at ease while reading your information. In addition, if you require a sales funnel, this device is the solution. Drag and drop various parameters such as opt-in forms and product purchases. It's simple to use when you consider the interface similar to an editor like Google Docs and Microsoft Word, so you don't need to be a computer expert or programmer.


This article shows the different features and variations of sales and click funnels. As stated earlier, these are key techniques for running a successful business. Check them out.

This article was written in cooperation with OMD