Guest blogging is an excellent SEO strategy that can help your business in many ways. It is a perfect link-building strategy that is highly effective. But, many marketers see it only as a means to improve its ranking, hence failing to identify its original potential.
Even though guest blogging may sound easy, it is a highly complex process that should be taken seriously. If you want your post to be published on the relevant website and strengthen your branding, you need to work hard. However, if done correctly, it will help you demonstrate your expertise in the field, bring more referral traffic from highly relevant and authoritative blogs, build a rapport with other entities in the industry, and build brand awareness.
Since this particular outreach tactic has been used widely for years, content in many niches has been saturated, making it difficult to achieve success using this method. Even though this is not easy, it is worth the time and effort that you invest in it. You can consult a Guest Posting Company like SERPninja to boost your SEO efforts and uplift your website using the link powers even in the most challenging niches.
One of the most daunting tasks in Guest blogging is finding topics relevant to the audience. You will also have to check whether the proposed issue is already covered in the targeted blog or website. You may look into this guide to learn tricks to find the right content topic ideas for guest blogging and stay on top of this vast content jungle.
Learn about the target host blogs
Before you start guest blogging, learn about the target host blog. First, you need to look into the posts they published earlier, see their published topic, and know what they have covered. Next, look into the niche and see what they haven't covered. Learn about their style. Are they publishing how–to–oriented, feel-good, or articles that solve or give insight to their audience in the field? Finally, learn how all published topics fit into the niche.
Before coming up with an exciting topic, you need to understand the targeted blog. Not learning about the blog before your reach out to them would be like going to an uninvited party and being the sore thumb. So, learn about the blog and develop a topic that would fit well into the host blog.
Understand their audience
The audience sticks around and follows a blog for a specific reason. Learn what they are looking for and what they want to read. See if the website's audience is experts in the fields or beginners who need basic information. Learn what they are interested to read and what motivates them to return to the site again. Regardless of what you write, make sure that it provides insight to the audience and adds some value to their knowledge.
Try to share what you know
Once familiar with the target host blog, come up with topics that will enable you to share fresh insights. You can also share ideas that worked best for you.
People are always interested to read about personal experiences. So, you can try giving those hacks or shortcuts from your personal experience. Finding content and modifying it is always easier than writing a post from scratch. So, by sharing what you know, you will be providing something unique and authentic that the audience will highly appreciate.
Delve into their FAQs
If you do not have anything novel to contribute, you can delve into the targeted site's FAQs section. In this "Frequently asked questions" area, you might find some questions where they ask the visitors to contribute insight or offer an exciting take on specific questions. These FAQs will give you cues on what the targeted site is looking for and what is important to them. Even if you do not have something groundbreaking to contribute, you can make your points with the support of a story that will give credibility to your statement.
See what's trending
Look into the industry news and the internet to see what is trending. Then, you can look into Quora or Facebook groups' comment sessions to find questions that bother the audience and make a post that will solve their problem or provide the answers. So, delve into social media and learn about the users' pain points. Then, come up with exciting content and become a relevant supplier.
Keep a close eye on the industry
One of the best ways to come up with the most relevant topic is by keeping a close eye on the industry. Staying updated on your industry statistics will help you to understand how to add value to them.
Understand your industry and develop some topics that will expand them. Finally, provide solutions to a real-life situation, and you will always find desirable content.
Look into your competitor's top referring content
Look into your client's or competitors' articles and find the content that draws content traffic to their site. Once you know the top referring articles, study them, try to understand what content is trending, and have a good demand from the audience in your niche.
Recycle the previous content
You have managed to come up with excellent content and managed to get it published in a very famous blog. Great job! Don't waste time creating another article from scratch to post on another blog. Instead, you can take the excellent article you wrote earlier, recycle it, and make it an original piece. Add a new title for the new blog and tweak it to make it relevant for their readers. If the article you wrote had a subtopic that has scope for exploring more, then delve into it and create a new post.
Upgrade the outdated contents
If you are genuinely out of creative ideas, an excellent way to create valuable content is to update the outdated content on the targeted site. First, you can look into the archive of the targeted site and see their old posts. Then, look into the posts updated a few years back and add something new to them if possible.
Use these tips to develop the most exciting and relevant topic for your guest blogging.
This article was written in cooperation with Gaby Alexander