Why haven’t app developers been told these facts?

Between the App Store hammer and the Google Play anvil. What happens when a mobile application just can’t grow anymore? 

  (photo credit: INGIMAGE)
(photo credit: INGIMAGE)

When was the last time you enjoyed a good night’s sleep?

Ask that question to any app developer, and you’ll find them at a loss of words.

It isn’t surprising considering that mobile app development is a long and challenging process. Between designing flawless user interfaces and fixing errors in the app code, sleep isn’t the top priority for developers.

The journey becomes even more overwhelming when you’re trying to build a successful app business.

The Harsh Reality of App Development

Here’s the thing - a successful app isn’t one that boasts a ton of great features and stellar graphics. Nor is it one that delivers the best user experience.

If you want your app to find its footing, you need to ensure that it’s downloaded and used by the target users. Otherwise, your app will be another one of 5.7 million apps that are floating around on Google Play and the App Store.

That means it takes more than error-free code to steer an app to greater heights.

The unfortunate part is that most developers don’t know the first thing about breaking the glass ceiling of app marketing.

Here’s a glimpse of the hurdles you’ll face while trying to grow your app:

  • You’ll have to implement rock-solid app marketing strategies to attract new users
  • You’ll need a well-defined monetization strategy to generate revenue from the app
  • You’ll have to keep introducing new features to retain existing users
  • You’ll rack your brains trying to monitor various app performance metrics

Even if you’re managing a handful of apps at the same time, your challenges will be further compounded.

But the struggle doesn’t end there.

Developers often find themselves stuck in a vicious cycle of reinventing an app without any favorable outcome. In the end, you’ll be desperate to abandon the current app and move on to a new project.

Wouldn’t it be great if there was a profitable and stress-free way to liquidate your digital assets?

That’s precisely the opportunity mobile app aggregator startup, BlueThrone, offers to developers of product-market fit (PMF) apps.

BlueThrone Brings a Ray of Hope

With BlueThrone, your apps don’t have to die a slow, painful, and untimely death. The company buys, appreciates, and grows product-market fit apps, and turns them into category kings.

BlueThrone uses a sophisticated AI acquisition algorithm to analyze whether an app is worth buying. Once the company buys an app, the team heavily invests in enhancing its UI/UX and functionality.

Also, they deploy app store optimization and marketing tactics to skyrocket downloads and user retention rates.

Think of BlueThrone as a lifeline for the app that you were struggling to keep alive. You get an easy way to cash out, while your app enjoys a new lease of life.

A Look at the Numbers

Headquartered in Singapore, BlueThrone started purchasing apps in February 2021. Within a span of months, the company has helped hundreds of developers liquidate their assets.

Apps acquired by BlueThrone have garnered a total of 113 million downloads. Also, these apps boast more than 9.2 million monthly active users spread across the globe.

These figures aren’t surprising considering that BlueThrone carefully evaluates an app before acquiring it. The team uses key app performance metrics, such as user retention and revenue per download, to assess a product’s viability.

The seamless acquisition experience is what prompts more than 70% of developers to return to BlueThrone after selling their first app.

Eyeing New Beginnings

Alon Waller, CEO, and founder of BlueThrone realized the importance of a trustworthy aggregator the hard way.

When Waller was struggling to keep his Amazon FBA stores afloat, he had no choice but to shut down the weak ones and chase greener pastures. Too bad he didn’t wait a couple of years for the rise of Amazon store aggregator, Thrasio.

Waller watched his friends liquidate their FBA stores by selling them to the aggregator. That’s what made him realize the need for a similar company in the domain of mobile app development.

Waller gathered a team of experienced tech entrepreneurs and investors, and the culmination of his efforts resulted in BlueThrone.

It’s an Exit, Not the End

The next time someone tells you how your app isn’t going anywhere and you should consider shutting it down, keep in mind that there’s always a better way to exit. An app aggregator company, like BlueThrone, helps keep your app alive while you continue to change people’s lives with even better apps.

This article was written in cooperation with Philip Piletic