Less than a week after retiring from the Portuguese national team, Cristiano Ronaldo has taken another major step toward realizing his off-the-pitch ambitions. The 41-year-old icon announced on social media that production is officially underway on Day 1s, the debut television series from UR·MARV Studios, a production company he co-founded alongside British filmmaker Matthew Vaughn.
"Exciting news! Production on my first TV series, Day 1s, has already begun. More news soon!" CR7 wrote on Instagram, accompanied by three photographs. One image features the Al-Nassr forward alongside Vaughn, while the other two offer behind-the-scenes glimpses from the set.
The series represents a significant milestone in Ronaldo’s expansion into the entertainment industry. His partnership with Vaughn - best known for directing Kingsman and X-Men: First Class - was unveiled last year with the launch of a studio dedicated to developing audiovisual projects powered by cutting-edge technology.
Serving as the company's inaugural release, Day 1s will use the high-stakes world of professional soccer as its backdrop, according to details already made public. The plot centers on Stanley Dalton, a British agent navigating the complexities of the transfer market.
While Ronaldo is slated to serve as an executive producer, he may also make an appearance in the cast. Several prominent figures are already linked to the project, including actor Damian Lewis, former French national team star Thierry Henry, and British rapper Dave.