Jewish Life TV (JLTV) is experiencing a massive increase in public interest since it began broadcasting live from the Maccabiah Games last week. The first American Jewish television station began its international broadcasting of the Maccabiah last Monday when they showed the opening ceremony live from Ramat Gan. It is pioneering the first ever global coverage of the Maccabiah games, reaching countries as far spread as Italy and Iraq. JLTV reporter Brad Pomerance said there has been an "explosion" of the number of users logging on to the station's Web site. "Our website is exploding, [last Monday] we had almost 100,000 hits in one day which is a huge huge number for us. Before we were averaging at around the four figures." As well as covering the games, JLTV is paying particular attention to the human interest stories which Brad describes as "beautifully touching stories." The station's anchor at the 18th Maccabiah has been Mitch Gaylord an Olympic gold medal winning gymnast who won seven golds at the the 1981 Maccabiah, three years before winning medals at the LA Olympics. Launched in 2007, JLTV is the baby of Phil Blazer who took his Jewish acradio station from 1965 and turned it into a 24/7 TV station in 2007.