Israel’s Matrix Global to open training center in China

By NADAV SHEMER
March 19, 2012 23:26

City of Changzhou agrees to the construction of a development center for vocational training by leading IT firm.

2 minute read.



Signing of Matrix Global’s agreement in China.

Signing of Matrix Global’s agreement in China 370. (photo credit:Shai Eithan)

The City of Changzhou in China strengthened its burgeoning business relationship with Israel this week, agreeing to the construction of a development center for vocational training by leading IT firm Matrix Global’s offshore outsourcing division.

The memorandum of understanding, signed by Changzhou Mayor Yao Xiaodong and Matrix Global CEO Eran Lasser in Tel Aviv on Sunday, paves the way for Matrix and subsidiary John Bryce to select outstanding Chinese program engineers for a one-year course. The center will train participants in various technologies, teamwork and English and engage them in real projects.

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The agreement comes not long after Changzhou, a city of 4.4 million people located 45 minutes by train from Shanghai, was selected to pilot China’s new national strategy for vocational training technology.

Its higher-education institutions instruct a combined 76,000 students, and officials that will grow to 100,000 in the coming years.

Yao said the deal would benefit Changzhou directly by ensuring the upgrade of its IT industry and would encourage cooperation with other Israeli hi-tech companies. He listed biopharmaceuticals, photovoltaics, wind power and carbon- fiber technology as areas in which Changzhou and Israel could find common ground.

“Israel is very strong and has enormous capabilities in all these sectors but is limited in [terms of] human resources, land space and market,” Yao told The Jerusalem Post through an interpreter. “We realize that your innovation sectors would like to find partners outside of Israel, and we hope to integrate Israeli technology with Changzhou’s capabilities.”

The development center would operate similarly to existing centers in Israel, Bulgaria, Ukraine and the former Yugoslav Republic of Macedonia, Lasser told the Post, adding to the range of solutions the company offers its clients. The main challenge would be to find the right talent pool of skilled Chinese software engineers, he said. But once this is achieved, the first training course could open by the end of this year, he added.

Like many other Israeli companies looking to obtain a foothold in the Chinese market, Matrix Global is being assisted by Shanghai-based Israeli firm PTL Group. PTL founded an industrial incubator in Changzhou’s Wujin Economic Zone last July to cater to Israeli firms that are new to China.

The Changzhou Industrial Incubation Initiative is now home to several Israeli firms, and additional zones are being planned for Israeli-owned manufacturing plants and Israeli companies that already have a China presence.


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