Palestinians selling olive oil 390.
(photo credit: The Media Line)
The government appointed an inter-ministerial committee Monday to examine how to
rescue Israel’s olive industry, which is struggling under the weight of rising
manufacturing costs and increased competition from Europe.
Ministry Director-General Yossi Yishai and his team were asked to submit a
five-year plan within 30 days, with suggestions on how to protect local olive
manufacturers, update standards, implement effective supervision and raise
public awareness of the health benefits of consuming olive oil.
Trade and Labor Minister Shalom Simhon and Agriculture Minister Orit Noked
commissioned the report after meeting with olive industry representatives,
including the head of the Plants Production & Marketing Board
The officials presented a gloomy picture, blaming rising global
manufacturing costs, heavy subsidization of European competitors, and the
flooding of the Israeli market with cheap, fake olive oil brands. They presented
data showing that farmers have begun to uproot their olive trees, explaining
that it is costlier to grow the trees than to remove them.
Israel is home
to around 325,000 dunams (80,000 acres) of olive groves.
Finance Committee discussed the issue last week, with MKs suggesting the
government introduce subsidies to assist local olive oil manufacturers while
simultaneously increasing import duties.
Israelis consumed 17,000 tons of
olive oil last year, but 6,000 tons of the product were imported into the
country, PPMB officials told the committee. They said most of these imports come
from Spain, which manufactures 40% of the world’s olive oil, but warned that
many of these products are of low quality, and contain carcinogenic ingredients
and other unhealthy additives.