Zeev Wurmbrand, former director-general of Clalit Health Services, who was
recently appointed director-general of the competing health fund Meuhedet, is
reducing its management and taking direct responsibility for a unified customer
service and marketing department.
This was announced on Monday by
Meuhedet, the third largest of the four public health funds, whose
director-general, Prof. Asher Elhayani, was dismissed by its board six weeks ago
for alleged but unproven mismanagement.
Wurmbrand named Sigal
Regev-Rosenberg, an economist from Ben-Gurion University who previously worked
in Clalit, as deputy director-general of finances at Meuhedet, which is running
at a deficit (as are the country’s other three insurers).
A few years
ago, before Elhayani was appointed, the state comptroller wrote a highly
critical section of his biannual report against the way Meuhedet was being run
and caused the dismissal or resignation of most of management, but some of its
The new director-general announced the change after
getting permission to do so from the Meuhedet board.
health insurance branch will be upgraded to “make its dealings with the Health
and Finance Ministries more efficient.”
The branch including Meuhedet’s
old age homes, hotels and Misgav Ladach Hospital in Jerusalem will be
dismembered; these institutions will report directly to the
Meuhedet’s dental clinic subsidiary and the
complementary medicine and sports medicine units will be put under the authority
of the northern district director.
The Health Ministry, which supervises
the health funds, had no comment.
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