Twenty years ago, the city of Holon, located a mere three kilometers south of Tel Aviv, consisted of a much different atmosphere than today. The small city, on the outskirts of a bustling metropolis, was hiding in the big city’s shadows, struggling to make a place for itself among other up-and-coming cities in Israel. Located alongside the coast, the city’s name, Holon, derived from hol, meaning “sand,” serves as a reminder of what it once was: a whole lot of sand.

Fast forward to 2014, and Holon has successfully adopted a whole new face for itself. The city, still relatively small in size, but boasting a lower cost of living than up the road in Tel Aviv, is becoming known around the world for world-class art museums, events and programming and architecture that make up the city.

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