The Hop! children's channel is going to begin airing TV shows that instill the fundamentals of English in toddlers. Along with the Helen Doron company, which offers a system to teach English to young children, the station will offer two new programs. Polly the Collie will offer basic English terms to children through an experiential show. Ready Steady Move is more active and developmentally focused.
The Israeli channel is generally intended for children aged two through eight and is on air daily from 5 a.m. until 8 p.m. and reaches 1.4 million households.