(photo credit: ELLA MANOR)
Holy Fashion, a weekly column, follows fashion photographer Ella Manor as she explores new trends and icons within the fashion and culture of Israel
Producing a photo shoot is an art form in its own right. Many times, especially when a photographer is starting out and is dealing with low budget productions or testing, the photographer is also the producer and the art director. Hell, when I started producing my own shoots, I was also the wardrobe stylist, make-up artist, hair stylist and sometimes even the model. But with some networking skills and a great portfolio, you can find yourself an entourage of talented professionals who will walk with you in fire and water.
(Cirque du Freak came about by the excitement and inspiration of meeting and collaborating with filmmaker Arin Crumley. We both brought our creative minds to the set of 3rd Ward studios, to create a multimedia presentation consisting of fashion, image projection, stills and video and later editing by Arin and the awesome Alex Baker. The story was picked up by Clam magazine and is now published in the Change issue, currently on newsstands in Paris, and the States.)
The first thing you need when producing a fashion shoot is a vision. This vision can take on many forms. For example, it could be a narrative-a story you want to tell; or it could be a visual concept of colors, or textures, or mood, or composition. An important aspect of having a vision before you start producing the shoot is imagining what type of lighting scenario you would like to create. This will greatly affect the mood and narrative of the story. In order to have a vision you must get inspired.
(Sergey Maydin shoots and edits a beautiful depiction of our fashion production shot at boutique Hotel Brown TLV in Tel Aviv where we shoot the winter collection for the high end vintage brand La Tante.)
The next step is to research, contact, and book your team members. It is very important that you work with the right people. I can say beyond a doubt that the most important thing on the set is the atmosphere, and this is determined by the people you have selected. The energy that flies around between everybody on set is going to make or break the shoot, and as a result, the work itself.
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