From LA to TLV: Q&A with Israeli fashion producer Motty Reif

He spent eight years in LA still working as a producer and director for fashion events, television and movies; Fashion expert Ella Manor gets the goods.

By
April 9, 2014 18:58
Motty Reif

Motty Reif. (photo credit: ELLA MANOR)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

As some of you may know, Motty Reif is the larger than life producer and creative director who single-handedly initiated the reincarnation of fashion week in Israel three years ago upon his return from LA. Motty is not new to the fashion or production worlds, starting out as a young model who arrived to Tel Aviv from Haifa in 1988, 23 years old, full of passion for fashion and a remarkably strong entrepreneurial spirit.

In 1991 Reif started producing and directing fashion shows for brands such as Castro, Oberzon and Tovale.



He also produced new perfume and other luxury product launches. In the late 90’s Reif made a career switch to television production, including reality shows, the fashion awards ceremony and later on movies.

He spent eight years in LA still working as a producer and director for fashion events, television and movies, to come back to the holy land three years ago in 2011. This is also when he decided to recreate fashion week in Tel Aviv.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Sarah Silverman
August 26, 2014
Jewish women take home gold at 2014 Emmys

By JTA