(photo credit: Courtesy)
Last Monday, in a scene that looked like it was straight out of Hollywood, the
Carolina Herrera store in Israel was officially opened. With a veritable
who’s who of the local fashion world, the event consisted mainly of decked-out
men and women milling around the 100-squaremeter flagship
Champagne and hors d’oeuvres were served as enthusiastic attendees
posed for their media snapshots. Camera crews filmed the fashion icons such as
Dorin Atias commenting on the festive occasion.
Situated on the top floor
of the trendy Ramat Aviv Mall, the store is warm and inviting. Boasting
the famed designer’s lifestyle line CH Carolina Herrera, which consists of
accessories for men, women and children, the store is filled to the rafters with
shoes, bags, scarves and wallets. Joining a long list of international
locations, the Ramat Aviv digs certainly do the label justice.
Venezuela, Herrera seems to have always been a fashion icon. From being voted
Best Dressed Woman to opening her first shop in New York City, Herrera has
checked off an impressive list of achievements in the fashion
sector. Former stylist of Jackie Onassis and current stylist of many a
celebrity, Herrera designs clothing that exudes subtle confidence.
year, she was chosen from a long list of designers to provide the wedding dress
for the film Twilight: Breaking Dawn Part 1.
fall/winter clothing line, part of which is on display amid the shelves of
accessories, is a nod to classic Americana, with a preppy
overtone. Perhaps she is celebrating her recent naturalization as an
American citizen with this collection.
Set in deep reds, camel and cream,
the women’s wear evokes Jackie Onassis and a certain type of Chanel
Though no argument can be made against the impeccable taste
level of the store, one has to wonder who will shop there. Even the most casual
items are perhaps too fancy for a regular day out in Israel. It seems
that once the hype dies down, clients most likely will consist of fashionable
locals and tourists.
Herrera’s newest store also offers the CH collection
of body lotions and perfumes. Since 1987, Herrera has been a major name
in the fragrance market. Her most successful scents include 212 and
In conjunction with the opening of her store, Herrera’s body lotion
for women will be available at the Super Pharm chain across the country come
spring. The 200-ml. body lotion costs NIS 275.