With the global economic crisis still in full swing, people
are on the lookout for ways to save money rather than spend it. The world of
fashion is no exception. One great way to spruce up your wardrobe without going
broke this summer is to purchase fabulous, inexpensive accessories.
Great accessories give you the opportunity to frequently
change your look, and some of the hottest looks for the summer include mixing
and matching, so it's a great time to dust off your old threads. It's easy to
freshen them up with some of this year's trendiest accessories, including long,
layered necklaces, large earrings, chunky bangle bracelets, floral rings, wide
belts, flowered headbands and hair pins.
Aside from bold, bright colors and a plethora of yellow (from
lemon to antique gold), this summer's global trends include tribal looks,
waist-defining belts, sparkling beads, romantic retro and fusions of classic and
contemporary. According to Daria Shualy, a street fashion expert, former fashion
designer and senseofashion.com CEO and cofounder, natural materials like silk
and light cotton are highly fashionable as are summer scarves that can be worn
around the neck or tied to your bag.
"I see a lot of delicate, chalk-like colors like light blues
and grays and salmon," she explains. "There's also an interest in modern
interpretations that combine floral designs and vintage with childhood images
from things like Alice in Wonderland. This summer is characterized by a kind of
dreamlike romance in the independent fashion world."
THE SENSEOFASHION Web site, launched in April, is still in
beta but Shualy says there are already members from all over the world and a
showcase of designers from Israel, the US, Brazil, the Netherlands, Japan and
many other countries. Cofounded with Yariv Habot and Yael Givon, the innovative
concept arose from Shualy's desire to provide an on-line home for independent
fashion designers, trendsetters, fans and shoppers.
Otherwise known as "indie fashion," the Web site allows
people to upload images of their own outfits, get emergency advice from other
users about what to wear to important events (people can put up several options
and ask others to vote on their favorite outfit), sell their own designs and
purchase unique designs from independent creators.
"I had two types of mornings: those where I would stand in
front of a full closet and still feel I had nothing to wear, and those where I
would put together a great outfit that only my three coworkers would see," she
explains. "This problem led to the idea to create a Web site where I could put
images of my favorite outfits on-line and share them with other fashion lovers.
I wanted to create a place where people from all walks of the fashion world
could get together and share their ideas, much like you do in real life when you
go shopping with friends."
One advantage of shopping for accessories on-line is that you
have access to original items from all over the world without the travel
expense. And young designers usually charge much less than large chains or big
labels. You are also more likely to find something original that you won't see
on every other woman on the street. Shualy points out that with accessories,
on-line shopping is even easier because there is no need to try things on for
"There is a very distinct Israeli sense of style - at least
in Tel Aviv - that tends to mix and match big labels that are cool, like
American Apparel and Castro, with vintage and second-hand that makes sense
together," says Shualy. "Like everything else in this country, trendsetters are
forced to find innovative solutions. Despite the disadvantage of not having a
long tradition of haute couture here, people in Tel Aviv are finding unique and
unusual ways of dressing. It's not like in Paris where everyone is chic and
elegant, but they all look the same."
This summer, four young Israeli designers whose work differs
widely show the wide range of possibilities to choose from when it comes to
finding the hottest new designs for your wardrobe.
Three and a half years ago, after finishing her degree at the
Bezalel Academy of Art and Design in Jerusalem, Gartenberg started making
jewelry of her own under the label "Tamara."
"I didn't study jewelry making, I studied art and put
together installations," she says. But one thing did carry over: a tendency to
combine an unusual variety of items in her work. Gartenberg's pieces usually
have at least two different materials and often recall nostalgic, romantic
"I like big, heavy designs that are romantic without being
too delicate," she says. "I combine textiles from leftover pieces of designer
material with metal."
In her eclectic collections, she combines burgundy wool with
brass leaves and brightly-colored beads with fluorescent fabrics. Constantly
renewing her designs, Tamar says one of the most important elements for being a
successful jewelry maker is the ability to adapt to new trends in the fickle
world of fashion. This summer, her necklaces, belts, scarves, earrings,
headbands, hair pins and bracelets integrate wooden beads, semiprecious stones,
large floral pieces and round seashells.
"I create everything from scratch, even the textiles I use,"
she says. "I like asymmetric structures and try to combine this with interesting
materials that suit people who are looking for something different."
At the large accessories market in Tel Aviv this year, her
top sellers were light summer scarves and unique items for the hair. Strikingly
large and original, her designs have a Bohemian appeal. Prices range from NIS 80
to NIS 650 for her one-of-a-kind necklaces.
Adar Mamrud and Einav Price
Inspired by the popularity of plastic accessories and
inventive imitations, plexiglass forms the basis for their Anssi label's first
collection of pop Judaica. Although they mimic existing jewelry patterns, the
color and material give their necklaces and earrings a cool, retro appeal. Right
in line with the summer trend for color, Mamrud and Price are using flamboyant
materials that challenge the notions of traditional silver and gold Judaica
"Our philosophy is to create a contrast between the customary
designs of the hai and Star of David symbols and the
materials we're using that gives them a refreshing appeal," says Mamrud.
The duo, who met while they were studying industrial design
in Italy at the Polytechnico de Milano, put out their first collection of
jewelry this spring. "We were looking for an opportunity to work together, and
we decided to design jewelry that would make a statement without costing a
The unique necklaces appeal to a wide range of ages, from
little girls to more mature women, and priced between NIS 90 and NIS 108, they
are an inexpensive addition to the summer wardrobe. You can find them on the
senseofashion.com Web site as well as in stores around the country.
Six years ago, after finishing her BA in psychology and
education, Shtainberg moved to an artists' colony in Old Jaffa. Inspired by the
contrast between her surroundings and the uber-modern street fashion that young
people are wearing, she decided to try her hand at making jewelry three years
ago. Since then, the self-taught designer has started to sell her work in stores
around the country as well as on Web sites, such as senseofashion.com and Etsy.
Working from home instead of teaching gives her the ability
to spend more time with her new baby and remain financially independent. This
summer's collection includes pastel flower rings and hair pins, gold and silver
plated designs combined with vibrant beads, sparkling crystals and delicate
"I make jewelry that I love," she says. "A lot of love goes
into my designs, and I'm using high-quality materials. I use a lot of vintage
and Victorian elements that have romantic, nostalgic undertones. I like to
combine classic designs with elements of color, and I also make jewelry for
brides." Prices range from NIS 60 to NIS 170.
Netzer always had a penchant for fashion. For as long as she
can remember, working with different materials and focusing on the fine details
has been a favorite pastime. As a student at Shenkar College of Engineering and
Design in Tel Aviv, she started to try her hand at making jewelry and
accessories for various projects. After graduation in 2008, she decided it was
time to try an independent career.
Several months ago, she started to sell her first collection.
A huge fan of leather because of its durability and flexibility, this summer's
accessories include headbands, belts and necklaces. "I use a special technique
to print designs on the leather, and then I add Swarovsky crystals, beads,
silver and gold plated chains and colorful beads," she says.
Each piece is one of a kind and uses different materials to
create a harmony between contrasting elements, such as delicate feminine flowers
and tough leather. "I'm not interested in creating things that are trendy and go
in and out of style," she explains. "I am creating jewelry and accessories that
are unique and unusual and will last forever. Independent women who are sure of
themselves and what they like are my target clients."
Prices range from NIS 50 to NIS 200 and you can find her work
on the senseofashion.com Web site and at various markets around the country.
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