Every campus is different and every campus subgroup is different. How can students calibrate their message accordingly? Pro-Israel students at the University of Maryland, among the most effective in the country, recently organized a dinner with student leaders representing various groups from around campus, from the NAACP to student government. Jewish students brought in Israel experts to lead dialogue sessions about various aspects of Israel. Such a proactive model of engagement goes a long way in generating good will."} 68:{"position":13,"content":"

(4) Invest in non-Jewish student elites."} 69:{"position":14,"content":"AIPAC does a great job identifying and cultivating a select group of student elites with potential for future political leadership, but there’s plenty more to be done. Groups like Project Interchange send college newspaper editors and student government leaders to Israel. Additional efforts should be undertaken to connect these student leaders with pro-Israel student groups before and after missions."} 6a:{"position":15,"content":"

Another category of student elites are business and law school students, some of whom will be future political and civic elites in this country. A dean of the business school at Washington University teaches a semester-long class on Israeli business innovation, and then leads a specially-designed mission to Israel with his students. We need to identify and build upon such models."} 6b:{"position":16,"content":"

(5) Create a faculty support network."} 6c:{"position":17,"content":"A dose of realism is in order. Given today’s prevailing “post-modern” intellectual milieu, coupled with Saudi funding for Middle East studies, we won’t claim the majority of the faculty brain trust any time soon. We can, however, help diversify approaches to teaching about Israel and make sure that supportive faculty are present on campus guiding students through challenges."} 6d:{"position":

Beyond Apartheid Week: Transforming the Discussion about Israel on Campus