Fox theme park to open in Dubai

By REUTERS
November 3, 2015 22:57
1 minute read.

LOS ANGELES - Rides and attractions based on popular films and TV shows like "Aliens," "Planet of the Apes," "Sons of Anarchy" and "Titanic" will soon be hitting the Middle East.

Twentieth Century Fox has announced a licensing partnership with Al Ahli Holding Group that will result in the construction of a theme park and resort in Dubai. The park will be Fox-branded and will tap into the studio's entertaiment library. The deal allows for a roll-out of up to three additional Fox-branded resorts in territories outside Dubai.

The Dubai location will open in 2018. It will cost north of $850 million to build and develop, according to sources.

Fox will not own a stake in the parks, but the company believes its properties will benefit from being featured across the resort.

"This will build a tremendous amount of fan engagement with these brands," said Jeffrey Godsick, president of Fox Consumer Products. "There are strong merchandising opportunities and it will allow us to connect with our audiences on an ongoing basis."

This is the second time that Fox has lent its name to a theme park. In 2013, it struck a partnership with Resorts World Genting to build a theme park in Malaysia. That park is set to open in 2017.


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