North Korea's Kim Jong Il recently fired his top TV official for airing a series of advertisements, apparently out of concern that the commercials represented too much influence of capitalism, a news report said Sunday.
Since early July, the North's state TV had aired rare advertisements on beer, hairpins, ginseng and quail meat in what appeared to the country's first such commercials, sparking speculation that the country might launch broader market reforms.
Leader Kim, however, was angered when watching the advertisements recently, saying that "Such commercials are what China did when it started its reforms and openness," according to Yonhap news agency.
Yonhap, citing sources it said are privy to North Korea affairs, said that Kim subsequently fired Cha Sung Su, head of a government committee in charge of state-run television.
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