Superbrands gala celebrates branding success stories

H. Stern, Bamba, Gal Gadot and the Mossad deemed among the most successful Israeli brands.

By JPOST.COM STAFF
November 27, 2017 14:05
H. Sterns’ Deputy CEO Eden Hoffman receives the Superbrands award at a Gala event in Tel Aviv

H. Sterns’ Deputy CEO Eden Hoffman receives the Superbrands award at a Gala event in Tel Aviv . (photo credit: Courtesy)

Israeli jewelry brand H. Stern took home first place in the “Jewelry and Fashion Accessories” category of the annual Superbrands competition.

The “Oscars for Brand names” took place last Thursday, as it has for the last nine years. A number of different brands received awards for excellence in a gal event in Tel Aviv. Among the other household names to be recognized were: Coca-Cola, Bamba and Super-Pharm in the category of consumer products; iPhone, Twitter and Facebook in the category of media;  andthe Mossad and the IDF among public institutions. The winners of personal branding success awards were Hollywood star Gal Gadot and Israeli President Reuven Rivlin.

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Superbrands Israelis part of the global organization founded in the UK 26 years ago. Superbrands is now active in 70 countries.

H. Stern won first place in the “Jewelry and Fashion Accessories” category for the 9th time. Eden Hoffman, H. Sterns’ Deputy CEO was there to accept the award.


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