Branding
Whining about the cost of living, continuing to wear Nike and Adidas
The Israeli consumer cries and pays, pays and cries, and simply refuses to give up on the big brands. Are we suckers or simply loyal?
Taylor Swift requests Trademark Office block bedding company's 'Swift Home' logo
New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand
X Corp sues social media startup over bid to claim 'Twitter' brand
Domino’s is changing the pizza industry: The move that comes after 13 years of waiting
The chain reveals its first rebranding in more than a decade: A new logo, bolder colors, a hip-hop star jingle, and a completely different approach. Why now, and what is behind this strategic move?
With an investment of NIS 350,000: Rebranding of FREE health snacks by Schestowitz
Schestowitz's health snacks are launching a unified design campaign emphasizing transparency, quality, and gluten-free products. The investment in the campaign: approximately NIS 350,000.
Cibus presents: The new browsing eperience
Aman Digital was responsible for implementing the new design of Cibus, the leading company in Israel in the employee benefits sector, on its digital assets—website and app. Here's a sneak peek.
"We are committed to providing our customers with smart energy solutions"
Amisragas has launched a rebranding initiative and will now be called Amisragas Energy, alongside expanding its services in Israeli households.
After more than 40 years of operation: The veteran real estate company is changing its name
The residential real estate development company Ashdar has announced that it is changing its name after more than 40 years of operation.
After 40 years: The veteran company launches a new logo
Ofek Aerial Photography, Israel's leading aerial mapping company, is celebrating its 40th anniversary by unveiling a new logo that reflects the company's new strategy for the coming years.
With an investment of NIS 3 million: SeboCalm launches innovative branding
The dermo-cosmetic brand unveils a revamped design for its packaging and product lines, emphasizing a personal and authentic connection.
Learned from Apple? Dell launches rebranding – and bids farewell to its iconic names
Dell is introducing a revolution in the branding of its computers: XPS, Latitude, and Inspiron are being phased out, making way for simple and clear names – Dell, Dell Pro, and Dell Pro Max.
How can start-ups, VC funds, and hi-tech companies raise capital? - opinion
In today’s world, branding isn’t just about looking good – it’s about being understood, remembered, and trusted.
Sun Mizrahi's impressive achievement in RABANNE beauty campaign
Israeli model Sun Mizrahi surpasses Bar Refaeli with RABANNE's luxury beauty campaign, continuing her stellar success story in the global fashion scene. Learn about her remarkable journey here.
