Predecessors to Waze

Waze was sold to Google for $1.1 billion but this is certainly not the record for an Israeli company sale.

June 12, 2013 03:10
1 minute read.
Waze traffic software

Waze 521. (photo credit: Marc Israel Sellem)


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Waze, sold on Tuesday to Google for $1.1 billion, broke a record for the highest price ever paid for a phone application, but certainly not for the highest price for an Israeli company:

1. The highest sold Israeli company comes in at a price of $5 billion. In 2012, NDS was bought by Cisco in an effort to improve their video capabilities. NDS is a software developer for pay-TV technology and was established in 1988. One of their biggest products is the VideoGuard which allows conditional access on technology.

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2. Coming in at number two is an Israeli metalworking company named Iscar that was bought by Warren Buffett’s Berkshire Hathaway Inc. in 2006 and cost $4 billion.

Founded in 1952 to manufacture metal cutting tools, Iscar is now praised by Buffett as one of his 5 most profitable companies.

3. In an effort to move into digital products, Kodak bought Creo in 2004 for $980 million. Creo, whose name is derived from the Latin term “to create” is an imaging and software company that was founded in 1983. Unfortunately, buying Creo did not revive the business and Kodak continues to struggle in its industry.

4. With the development of the online world, online shopping became a new option. It is no surprise that comparison shopping sites, like became popular as it offers price comparisons and product information. In 2005, EBay decided to buy for $620 million in an effort to expand their reach.

5. Some of the earliest instant messaging technology was created by an Israeli start up company called Mirabilis. This company created the ICQ technology that allowed real time online chatting. Founded in 1996, the company was quickly bought by AOL in 1998 for $407 Million and was an important development in the world of online communication.

6. Have you noticed that recently Facebook has been able to help identify friends and make tagging simpler? That technology could be expanded using the Israeli start-up to also put the facial recognition on your mobile uploads. In 2012, Facebook decided to buy this technology for $100 million.

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