Tnuva milk bags 298.88.
(photo credit: Ariel Jerozolimski)
After forcing Shufersal Ltd. to reduce prices on 30 products, food
manufacturers are now being targeted by students.
The Tel Aviv University
Student Union decided to call a new boycott against one of the food
manufacturers, apparently Tnuva Food Industries Ltd. or Osem Investments Ltd.
(controlled by Nestle) and is currently making last minute preparations before
“We very much hope to reduce prices in one of the
departments: milk, cereal or another product,” Tel Aviv University Student Union
chairman Ran Livneh told Globes.Globes: Will the boycott focus on the
entire manufacturer, or on certain products? Livneh:
“I believe that the boycott
will be against the manufacturer as a whole, but in a way that will offer the
consumer alternatives. If we take Tnuva, for example, we will call upon
consumers to buy competing products, even if they are also garbage. The idea is
that once the manufacturer will lower prices, and as a result will receive
positive feedback, then all the other manufacturers will follow suit and lower
their prices.”Why then are you not announcing your decision now?
want to finish preparations and then begin the boycott in an organized
fashion. We are planning a consumer boycott the likes of which has never
been seen in the State of Israel.”Have any of the food manufacturers
“No comment.”Is this an initiative of the Tel Aviv
University Student Union on its own?
“All of the student unions met last night,
and I believe they will join us.”Are you in sync with the cottage-
cheese boycott leaders?
“Yes. Not yet fully, but we are working on this and we
speak together almost daily.”Will this be a joint initiative?
so, and I believe that we will know how to join forces for this
In some form or another, some of the manufacturers have
already begun preparing for the boycott, and at least one of them has approached
the student union in an attempt to reach an agreement before a boycott is
A Student Union member told Globes
: “We do not intend to stop
the boycott unless a manufacturer offers us extremely significant
discounts. Any chain or supplier that reduces prices will be applauded by
the Israeli public.”
The cottage-cheese protest leaders welcome the new
initiative, but Ya’acov Lavi warned: “We will be the consumer watch dogs, and we
welcome all boycotts. On the other hand, we will make sure that the consumer
receives real results from the boycott and that no deals are closed or
agreements made or understandings signed with any company. They are joining
other preexisting boycotts. A boycott against Tnuva already exists, as well as
against Materna. Each group of people that can stand up and do something
– we welcome.”
Meanwhile, cottage-cheese leaders stressed that the
boycotts against Shufersal Ltd. and the Mega grocery store chains are
alive and kicking.
“The boycott is operative,” Lavi said. “What kind of
question is that? People are talking about it, and I believe that it will be
felt. People do their grocery shopping wherever it is cheapest, and we encourage
them to compare prices. However, the large chains encourage a lack of
competition by continuously opening new branches, and so we are boycotting them
until after the holidays. The boycott against Shufersal and Mega will encourage
the lowering of prices.”
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