Tallit Chic: H&M's latest trend for ladies?

The Swedish clothing chain seems to have taken its latest look from straight out of the synagogue.

By JTA
January 7, 2016 09:19
H&M

H&M scarf resembling a Talit, a Jewish prayer shawl. (photo credit: screenshot)

H&M is at it again — they’ve made a women's scarf that looks remarkably like a tallit, a Jewish prayer shawl mainly worn by men.

Fashion website Racked reported that the fast-fashion retailer is currently hawking a beige scarf with black stripes on its website for $17.99. “H&M even incorporated its own version of tzitzit, the knotted fringe you’ll find on every tallit,” the story noted.

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The Stockholm-based chain also has a matching fringed poncho for $34.99.

This isn’t H&M’s first foray into prayer-shawl chic: In 2011, they issued a similarly-styled women’s poncho. (Three years later, the brand was accused of anti-Semitism when it issued a tank top with a skull superimposed atop a Star of David.)

H&M is hardly the only major fashion retailer to wade into Jewish (or anti-Semitic) territory. Notably, in the summer of 2014, the Spain-based chain Zara sold a children’s striped “sheriff” T-shirt that looked alarmingly like a concentration-camp uniform, complete with a six-pointed yellow star on the left breast.

Amid a social media firestorm, the brand apologized and pulled the item from stores.


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