Shelly Yacimovich on the phone, raising campaign funds 370.
(photo credit: Bar Peled/Yacimovich campaign)
Labor leader Shelly Yacimovich’s re-election campaign boasted Wednesday that she
had raised NIS 100,000 over the last week in small contributions from new
donors, utilizing a strategy taken from US President Barack Obama.
made a point of building his fundraising base on small donations from average
citizens online. Supporters of former US secretary of state Hillary Clinton, who
lost to Obama in the 2008 presidential race, have already started adopting that
strategy for the 2016 US presidential race.
Yacimovich’s campaign said
late Wednesday that after 1,500 volunteers spoke to 41,386 Labor members, 21,509
back her and 12,543 support Herzog, a lead of some 22 percent.
Yacimovich, receiving small donations from unknown people helps her present
herself as a socio-economically-minded candidate who is the enemy of so-called
“tycoons” who control much of the local economy.
She also differentiates
herself from her opponent in next Thursday’s primary, MK Isaac Herzog, who is
close with many wealthy Israelis and has received contributions from
millionaires in Israel and around the world.
Past contributors to Herzog
include Slim-Fast billionaire S. Daniel Abraham, Birthright Israel
founders Michael Steinhardt and Charles Bronfman, and South African-born
businessman Mick Davis, who is chairman of the board of trustees of the Jewish
Leadership Council of the United Kingdom, the umbrella body of the UK’s largest
Jewish charities and institutions.
In this campaign, he has received
large donations from Israeli philanthropist Jay Ruderman, United Kingdom Joint
Israel Appeal President Trevor Chinn, British Lord Michael Levy, respected
Cincinnati Jewish leader Kim Heiman, and New York financier Leon Black, who paid
Sotheby’s auction house nearly $120 million last year for Edvard Munch’s
painting The Scream.
In a telethon Tuesday, Yacimovich and MKs who
support her raised NIS 40,000 from 120 new donors in one day. Her campaign said
she has raised NIS 350,000 from more than 1,000 contributors. The State
Comptroller’s website, which shows contributions up to November 5, said Herzog
had raised NIS 946,139 in 2013.
Yacimovich and Herzog also differ in the
endorsements they have received. Yacimovich boasts the support of two thirds of
the Labor faction, while Herzog has been endorsed by the former ministers who
worked with late prime minister Yitzhak Rabin and mayors from across the
Karmiel’s Adi Eldar and fifteen other mayors endorsed Herzog
Wednesday, joining Tel Aviv Mayor Ron Huldai, Rishon Lezion’s Dov Tzur and Kfar
Saba’s Yehuda Ben-Hamo who had already expressed support for him. In a joint
statement, the 16 mayors criticized Yacimovich for avoiding the diplomatic issue
and distancing the periphery.
“The time has come to return Labor to lead
Israel, the mayors said in the statement. “Herzog can unite the party and bring
all the people who left it back home.”