Health Ministry 311.
(photo credit: Ariel Jerozolimski)
The Health Ministry’s pharmaceutical division will prevent further TV
advertising of an unregistered homeopathic preparation, called Traumeel, that
makes illegal therapeutic claims.
According to the law, only registered
drugs can claim to provide medical benefits.
Division head Batya Haran
thanked The Jerusalem Post
this week for informing her that Channel 2 has been
running ads for months on behalf of Traumeel, which claims to successfully treat
“We will investigate and deal with it,” said Haran, who added
that she would inform the networks that they may not allow advertising of
alternative medications that claim to treat serious medical
After the ministry initially failed to take action against
that preparation, a different one, RD 49, was advertised on TV and claimed to
treat nasal congestion.
They were apparently the first ads for
homeopathic preparations to appear on Israeli television.
homoeopathic preparations sold in pharmacies must by law carry a printed
disclaimer stating “This is a homeopathic preparation without an approved
medical indication; This product is approved by the Health Ministry only from
the safety aspect.”
The disclaimer is required, Haran said, “because
homeopathy’s medical efficacy has not been proven scientifically as are
The TV ads did not bear any disclaimers, yet the
product’s presenters claimed they treated medical conditions
Homeopathy uses extremely diluted preparations that
practitioners employ to treat patients. However, the majority of scientific
evidence has found homeopathy to be no more effective than placebos, which
psychologically can make patients feel better, but have no inherent medical
The 18th-century German doctor Samuel Hahnemann based his theory
of homeopathy on “the law of similars,” to “let like be cured by
Homeopathic preparations are claimed to have an “imprint” of
substances previously dissolved in them, but they cannot be detected due to
Last year, members of the British Parliament
demanded that the National Health Service stop funding homeopathy, arguing that
it is only “a placebo treatment and involves deceiving the patient every time it
is prescribed,” the British Medical Journal
The MPs issued a
report recommending that the British Medicines and Healthcare Products
Regulatory Agency no longer license homeopathic products, and called for the
prohibition of labels making medical claims without proof of efficacy, the BMJ
The UK’s National Health Service spends an estimated $6.2 million
annually on providing homeopathic preparations to patients.
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