Israeli firm named Bloomberg New Energy Pioneer

Israeli “smart water” network and software management firm Whitewater awarded at ceremony in New York.

April 25, 2013 22:09
1 minute read.
Reservoir routes

reservoir 390. (photo credit: Ronit Svirsky, KKL-JNF)


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The Israeli “smart water” network and software management firm Whitewater was named a 2013 Bloomberg New Energy Pioneer at a ceremony in New York earlier this week.

Whitewater received the award at the sixth annual Bloomberg New Energy Finance Summit, along with what Bloomberg describes as nine other “game-changing companies in the field of clean energy technology and innovation.”

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“It is truly an honor to have been selected by such an esteemed panel of experts.,” said Issey Ende, CEO of Whitewater Technologies. “Our mission has been and continues to be, to enable operational efficiency gains in the water sector by improving decision-making through analytics and optimization, system integration, and workflow management.”

One of Whitewater’s technologies is the BlueBox system, which helps utilities to understand how operational changes, consumption patterns and aging infrastructure affect their ability to provide clean and reliable drinking water to their customers, according to the company.

The tool is able to optimize water disinfection programs and improve filter and energy efficiency by providing decision support, the firm explained.

A second key Whitewater technology is the WaterWall solution, a smart water network management system that serves as a “middleware platform” for utilities – performing data integration, data entry capture, real-time correlation, automation and geographic information system awareness and reporting, the company said.

This is the fourth year of the New Energy Pioneer awards, and the winners were selected from more than 200 candidates from around the globe, according to their innovativeness, momentum and potential global outreach.


“Tough times make for good entrepreneurs, and this is definitely what we are seeing in this year’s New Energy Pioneers,” said Michael Liebreich, CEO of Bloomberg New Energy Finance.

In addition to Whitewater, the other nine winners are Florida-based Advantix Systems, California-based BuildingIQ, California-based D.light Design, Vermont-based Draker Energy, Belgium-based EcoNation, Florida-based Ecosphere Technologies, Massachusetts- based Harvest Power, Massachusetts-based Joule Unlimited and Virginia-based Opower.

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